2011年5月31日 星期二

Money-making investments in the real estate market?


The real estate market is one where a profitable investment is always to be found; somewhere amidst the foreclosure lists or lying dormant on a real estate agent's desk. This guide aims to give you the background necessary to allow you to find profitable investment real estate.

The first key to profiting from real estate is to find a highly motivated and urgent seller. The idea is that to negotiate a lower price on a piece of real estate requires the seller to want to sell their house quickly or desperately. If you are talking to an unmotivated seller on the telephone then it will soon be very clear that you are not going to get a discounted price on this real estate. If the seller is unmotivated then you will be unable to negotiate a lucrative deal.

One counterintuitive aspect of real estate investment is that you normally make a profit when you buy real estate and not when you sell it. This means that, while there is often little you can do to increase the value of real estate; sellers are human and are often willing to negotiate their price. Saving money while buying real estate is the key to selling homes for a profit in the real estate market.

With that in mind, your first step is to develop a list of real estate properties that you are considering investing in. You are going to need to view around ten pieces of real estate before you careful choose which one will be your chosen investment.

One useful technique for sourcing profitable real estate properties is to interview real estate agents; the people that profit from real estate on a daily basis. Interviewing a real estate agent and finding out if they own any investment real estate they would be very useful. Remember, they will be more than willing to be interviewed because you are offering them your regular custom.

Real estate agents understand the market "inside out" and can be an excellent source of investment properties with low prices because others have not seen or understood the potential of them. After you create a good relationship with some local real estate agents you will typically receive a phone call every time they notice a good property reach their desk. Remember, they receive a lot in return for this relationship because the more real estate that they sell the more commission that they earn.

Another very useful method for sourcing great real estate deals is the use of foreclosure lists. All you have to do is to search Google for "foreclosure lists" in your local area. Typically, you will have to pay a subscription fee to access this but it is definitely worth the cost.

In order to profit from foreclosure lists easily and quickly, follow these steps:

* Firstly, buy the daily foreclosure list for your area and flip through the pages.

* Select the only the real estate that has been on the list for less than thirty days.

* Highlight the real estate that is within your budget.

* Look particularly for real estate that is located in nice surroundings or desirable neighborhoods and only select properties that are within fifty miles from where you live.

* Using the internet, access the local tax records and obtain the tax value of this particular piece of real estate.

* Also, search for the real estate in question on meritrealty.org. This website is also designed to give clues as to the value of real estate.

Once you have picked a few potential properties then ask your real estate agent to take you for a viewing. If you are happy with this real estate then hire a real estate property surveyor to make sure that the house is structurally sound. This step is necessary to ensure the value of your investment.

After this point you will be in a position to make an offer on this real estate and to attempt to "buy low" in order to "sell high".

Admittedly, finding a profitable piece of real estate is usually the result of a small amount of hard work. However, this article has put you at a great advantage in the real estate market. Also, the rewards of finding valuable real estate speak for themselves. Buying an under priced piece of real estate can mean profits of tens of thousands of dollars.

So, with all that new knowledge behind us,

Happy House Hunting








2011年5月30日 星期一

Real Estate


If you are planning to buy a home in the next 12 months, a Real Estate agency will give you the opportunity to study listings matching your request as soon as they hit the market. This is really convenient and this can be our first successful step in an efficient collaboration.

A Real Estate agency can provide resources for buyers, sellers, and those seeking information on the internet; we can list any home, in any market, in any season and sell it in record time and profitable conditions.

A Real Estate website can help even the most novice buyer through hid transaction.

If you own a home and you are thinking of offering it for sale, Real Estate Agency web site contains essential information about selecting the right real estate agent, one who is educated and empowered to stage your home for sale, effective marketing, appropriate pricing, the inspection process and how to get the market value of your home.

Real estate Agency is your finest resource for information, photos, property descriptions, maps.

Buyers and sellers can find reports on appraisal and market value, information about buying o selling a home, disclosure, escrow and closing costs, lease options, pricing your home for a quick sale, property taxes, seller financing, short sales, tax considerations, legal considerations, negotiation strategies, selling your home for full price, and so on..

You can also receive much useful information by email, our listings are daily verified and updates.

Real Estate Agency is presenting you faithful and friendly real estate agents; they can assist you to make the best transaction possible.

Real Estate Agency is providing you everything you need to know about buying or selling a property. Because the real estate industry is becoming more sophisticated and challenging everyday, you need a professional from real Estate Agency that understands the industry and is positioned to stay ahead if the game. Real Estate Agency agents are going extra miles to help you achieve your goals. We are constantly research the market and property values so your home is priced effectively from day one; we also make sure that clients know your home is for sale using innovative advertising and marketing techniques to attract prospective buyers.

Real Estate Agency can help you sell your home with useful suggestions to make the house show able, creating eye catching effects, conducting open houses and lacing great ads in the paper. Real Estate Agency can find what a client wants, make tons of searches and find the perfect house for the customer. It is great having a partner trustful and not pushy; to help the client found the perfect house. To buy a house is always a great investment and the way to do it is very important for everyone.

To find a good real estate agent that really cares is not easy! Real Estate Agency is here for you! Our professional agent s will show you houses in a short period of time. When finally you will find your house, the deal will be made without a hitch. Even after you are at your new home, we will contact you to keep you well informed about the entire process.

Real state Agency team is one of a kind and you will not find only professional real estate agents, you will find real good friends too!

Finding the right real estate agent can take a few minutes at Real Estate Agency. You will feel comfortable with the person you choose, especially since you are entrusting this person to guide you in the purchase of the largest transaction you are likely ever to make in your life. Real Estate Agency agents are highly qualified professionals who will b able to guide you safely and easily through the intricacies of buying and selling properties.








Keith Londrie II is a well known author. He has written many great articles on many topics, including real estate information. For more information, please visit http://real-estate-information.info/ You may also be interested in Keith's other offerings at his site http://keithlondrie.com


7 Top Real Estate Investing Jobs


Real Estate investing has long been proven to make tons of

CA$H for the active investor and many of the real estate

investing methods and techniques used to make some of

the biggest (and quickest) CA$H only require a little time

and a bit of knowledge (i.e., NO MONEY and NO CREDIT!) to

rapidly bring home a really big check!

That is the appeal of Real Estate investing courses to most

people ¨C to do deals that require little/no money or credit

yet pay back huge rewards for the time and knowledge you

get from following their systems.

Yet, the "investing" gets a bit lost in most of the world of

"Real Estate Investing" - there is no "investing" other than

a bit of time - there is no ROI (Return On Investment) other

than the time-for-money factor.

That is why I call these activities Real Estate Investing Jobs -

they stop bringing income as soon as you stop working

them.

Real Estate Investing through these jobs, while they make

you CA$H, will never give you financial freedom as they only

generate quick money and not long-term, passive income.

This article will look at some of the more popular methods of

Real Estate Investing jobs.

One of the biggest challenges to overcome is the fact that,

when discussing the money made through Real Estate

Investing, the numbers of dollars are much more than your

common corporate job, and many people simply are not

ready to handle such discussions.

You see, when you were very young, you were

programmed to think that $X was a large amount and often

this amount was only a few hundred, or perhaps, a few

thousand, dollars.

Yet, when discussing Real estate investing deals, there are

often multiple thousands of dollars at stake.

Most people simply are not used to discussing such

numbers, and wind up not making the money they could.

They simply have not learned the language of Real Estate

Investing.

One of the first lessons I teach my students is how to get

past the fear of discussing hundreds of thousands of dollars

and changing the programming you were given as a child to

form open ideas about money and investing to make even

more money.

One quick step you can do to begin this journey is to look

deep inside yourself and ask yourself how you feel about

money. Can you comfortably discuss figures in the hundreds

of thousands of dollars?

Most people learn quite quickly - with just a little bit of

practice.

With that in mind, it is time to look at these Real Estate

Investing Jobs more closely.

These 'jobs' bring you various levels of income, depending

on your area, so instead of discussing them in dollar values,

we will look at them from a percentage standpoint.

Of course, with these examples, the amount of work, time

and knowledge you put into it will certainly pay off more (or

less);

1. Property Profiling (birddogging) - this popular way to get

started in real estate investing provides a real estate

investing job with a decent income - something along the

lines of what a factory worker would make in the area.

2. Lease Purchase - this powerful tool can be utilized to buy

and sell property with no money out of your pocket (a Real

Estate Investing sandwich), while keeping a nice pocketful

of money for your time (can you tell this is one of my

favorites?) An active person can make about 1.5 - 3 times

more than the Property Profiler, on average.

3. Subject To - with a bit of training, you can make this

method of real estate investing really pay off big. Once you

know how to negotiate these deals, your real estate

investing income will reach that of corporate executives -

with much less of a time requirement.

4. Foreclosures - while highly lucrative and one of the top

income producing methods of real estate investing, the time

and knowledge required to actively pursue such deals is

becoming more difficult all the time.

The payoff to those that can perform these deals is huge -

about 10 times that of the Property Profilers, however,

finding deals is much more difficult due to the number of

people looking for them.

5. Tax Lien certificates - this is a true form of Real Estate

Investing - actually putting your money into something that

produces a return - one of the safest investments around

with returns that beat any other form of passive investing.

If you have money to invest, this is a great area to get into

with 15%+ return with almost no down side.

This is still a real estate investing 'job' as tax lien

certificates are short term, quick turn profit generators, not

sustained over time, plus they take skill and talent to make

the maximum profits.

6. Short Sales - this form of Real Estate Investing is another

job, as your knowledge level and timing are extremely

important. A lot of money can be made with this type of

Real Estate Investing job - as much or more than any other

form - once you know how.

7. Secondary notes/Purchasing Equity positions - a 'higher

level' of real estate investing, where more knowledge is

needed to limit the risk, however, the returns on equity

position purchases can be extremely high - from 6%-10%

for fully passive results and 'sky's the limit' for purchasing

equity positions.

Yes, once you get past the internal false programming - the

LIES you have been taught all your life about money, you

can begin a successful career in Real Estate Investing -

through a variety of Real Estate Investing Jobs and then

onto true, full, watch-your-money-grow Real Estate

Investing.








Steve Majors - The Lazy Investor Profit from Real Estate Investment articles, real estate investing information and news from one of the most creative investors on the planet ~FREE MEMBERSHIP & real estate training course~ [http://TheLazyInvestor.com]


2011年5月29日 星期日

New York Real Estate Ownership Guide


This article is designed to be a roadmap for the first time homebuyer or seller. Throughout, I'll guide you through the many steps of purchasing or selling your property and explain to you in the process how to avoid the most common mistakes. You will also learn both the legal and psychological problems often encountered.

For most people, buying (or selling) a home is one of the biggest part of living the "American dream". It's also probably the biggest investments they will ever make. Not surprising then, that many find this experience to be very exciting but also worrisome at the same time. Achieving the final transaction and transfer of funds for the property (referred to as the "closing") can leave many home owners feeling exhausted, even depressed. The same can be said for buyers. However, if the process is done correctly, it can also be both interesting and exciting for everybody involved. The ultimate outcome depends on many factors: time, energy needed to devote to the transaction, thoughtfulness and patience. All these traits are included in the process, and all can have an impact on your bottom line.

That's why preparation is key in any successful transaction. The process, complicated by multiple transactions and waiting periods, can be quite confusing. Real estate transactions require expertise. Those wanting total control of the transaction with a do-it-yourself attitude can make many costly mistakes. So unless buyers and sellers have a solid background in Real Estate, they stand to lose thousands of dollars in any given transaction.

Saving on New York Real Estate Attorney Fees

Trying to save a few extra dollars on legal fees may sound like a nice idea, especially for those with large down payments. But this strategy may backfire. You may end up being penny-wise, but broke in the long run. There are many detailed procedures involved in the purchase process that the vast majority of consumers may overlook.

In one of the biggest purchases of your life, it's simply not the time to "bargain shop". Remember the key criteria: if you can't afford to see the big picture in the transaction you probably aren't ready to close the deal. The amount of legal fees charged should not be the deciding factor in hiring a particular New York Real Estate Lawyer. You retain a New York Real Estate Lawyer because you trust that they will represent your best interest in the transaction. The bottom line is that you want a New York Real Estate Lawyer you can trust, if trust becomes an issue you are well advised to seek another New York Real Estate Lawyer, no matter how low the fees are. For the most part, a New York Real Estate Lawyers aim to satisfy their clients and keep that satisfaction within the legal bounds of the law --all at the same time. The happier their clients, the busier the New York Real Estate Attorney will be with future clients. So it makes common sense as much as it makes dollars sense to retain a New York Real Estate Lawyer who aim is to achieve the client's goal in the real estate transaction.

Real Estate transactions involve use of standard legal language. It is quite understandable then, if a buyer or seller do not understand the terms used in the transaction. First-time homebuyers have the worst experience. That is the reason why it makes sense to hire a New York Real Estate Lawyer who can represent your interest and can help you avoid pitfalls and unnecessary problems.

If not detected prior to closing, once a problem occurs, it can take time and money to correct the situation. An attorney with experience in New York real estate law can help steer a buyer or seller away from costly mistakes.

What kind of home fits my needs?

When buying a home, you have to determine what property will fit your needs. Picking the right kind of property to purchase requires careful planning, organization, and sacrifice. Since most people don't have the time, real estate brokers can be extremely helpful in letting you understand the many issues you might encounter. The questions involved can be overwhelming. What matters need further inquiry? Which homes come with bad neighbors? There are many matters which you need to inquire about when you look at different properties that interests you. However, some issues are common to most real estate purchases. A simple tip is to determine what borough you like to live. If you plan on living in Queens, Brooklyn, Bronx, Staten Island, Manhattan or Long Island, you may want to deal with a broker in that borough.

Coop or Condos?

Cooperatives are the most popular property purchased in New York City. One reason for this is a trend away from expense-ridden properties where foreclosures are common. Another reason for coop popularity is convenience. Deals can be less expensive (about half the price of a condo) and may involve less paperwork in the closing. Less financial stress and fewer headaches might sound good, right? But what most buyers don't know is that when you buy a co-op, you're NOT buying the physical apartment. Actually, you're buying "shares" of a corporation that owns the building which contains the co-op on its land. Also keep in mind that, just like any other company, a co-op has officers such as a president, a vice-president and a treasurer. And just like any other company they're responsible for the well being of the coop. If the coop suffers a financial meltdown, you could lose your apartment investment altogether.

What happens if I do decide to buy a coop?

You receive a stock certificate and a proprietary lease.

The co-op requires that each coop owner pay a "maintenance fee". If you own a condo, you'll be paying a "common charge." Usually, the monthly fee paid by a shareholder is almost double the fee paid by condo owners.

Sometimes a co-op only "owns" the improvements, and some other company or organization owns the land. This form of co-op is not the normal situation, but it does exist. Your New York Real Estate Attorney should be able to assist you in determining if you are purchasing such a property.

Where does the maintenance fee go? How is the money spent?

When an "entity" (i.e. some organization or other company) holds a mortgage of the co-op, the coop corporation must pay a monthly mortgage payment to the bank. The "maintenance fee" charged to coop owners helps the corporation offset this cost. By charging each shareholder a charge per share the "maintenance fee" helps pay the city taxes on the property as a whole and pay for the expenses in maintaining the property (such as the superintendent or doorman) The "common charge" for a condo helps offset the expenses associated with the maintenance of the building. Elevators, painting, cleanliness and any landscaping all require funding not to mention the common areas of the residential unit.

It is important to note that the monthly fee is not fixed. Just like rent, it can be increased. In buying a condo, however, you are buying a portion of the physical building in which the apartment is located. You then own part of the building and will receive a deed to the property that shows that you are the legal owner. The common charges for condos usually tend to be stable. Most co-ops require that a seller receive approval by the board before attempting to sell. Likewise, the buyer must also be approved by the board to make sure that the buyer will be a "responsible" co-op owner. One exception to this situation is when the coop has a special status as being a "sponsor unit". That means that when the building was converted into a co-op, the co-op conversion plans allowed the sponsor of the building to reserve the right to sell unsold shares without board approval. If you are purchasing the co-op from the original sponsor, then most likely you will not need to get board approval. The same applies to subletting the unit. In most cases you'll need permission. In some cases, purchasing the unit from the original sponsor, may entitle you to the same rights and privileges as the sponsor.

Recently after the cost of fuel skyrocketed, many co-ops and condos monthly fees increased. So when buying a coop or condo make sure that you understand the financial future implications. Ask for the financial information before signing on the bottom line.

Should I buy a single or multi-family residence?

One of the most common dilemmas encountered when purchasing a home is whether to buy a "single-family home" or "muti-family home". Common sense dictates that a single-family home will cost you significantly less than a multi-family home, and will appreciate accordingly. What are the advantages? The peace that comes with it is enticing for some. Not having to deal with renting to strangers, and the headaches of hiring (or being) a landlord. However, on the other side of that argument, a multi-family home can be a financial plus: the rental income helps with the monthly mortgage payments and makes ownership less financially stressful.

How can a real estate agents help me?

Normally the first person you may have direct contact with in the purchase or sale of land or residence, is a real estate agent. Most people use them rather than do it themselves. The agent works for his or her supervisor, and they are called "brokers". The kind of relationship you have with the agent can have a major impact on how well you as a buyer or seller, understand the initial process, and transaction. Two important points: Agents can normally provide good advice and suggestions regarding your purchase or sale. Since they're well-educated in both the property markets and their field, they are can give you past performance for a particular property. However, although the agent may seem to work for you, unless expressly contracted for, they normally work for the seller!

What is a Binder? Why is it important?

A binder (otherwise known as an "offer to purchase") is the first document secured by a minimal money deposit. You will normally sign a binder at the moment that you decide to make the seller an offer to purchase. This tells the seller that you are serious about making the purchase. Once the Binder Agreement is executed, the real estate broker or agent will present it to the seller. If accepted, the property will no longer be shown to potential buyers. It is important to note that the binder, unlike a contract of sale, is subject to a time limit. Unless the binder details the money to be refunded, it will be forfeited under most circumstances.

What should I know about the "Contract of Sale"?

The contract of sale is the first formal stage of the buying and selling process. When you have retained a New York Real Estate Lawyer and have made an acceptable offer, at this point in time, you and the seller will sign a contract of sale. The seller's New York Real Estate Attorney will normally draft the contract and then the buyer's New York Real Estate Attorney will review the contract to make sure that you are protected from any future problems (both legal and residential issues).

It's also important to note that when the buyer signs the contract, a "Down Payment" is given to the seller for the seller's New York Real Estate Attorney to hold in a special account called an "Escrow". The seller's New York Real Estate Attorney is required by ethical rules to do so. However, not to worry: the entire amount will of course, be credited to the buyer and applied to the final outstanding balance at "closing."

The biggest mistake a buyer or seller can make is signing a contract of sale before getting adequate legal representation. A contract of sale is an agreement to purchase and sell the property. Once it's signed, it becomes a legal document. If you change your mind and want to change the terms of the agreement or if you want out of the transaction altogether, then you will find yourself in an extremely frustrating legal bind. That's why an experienced New York Real Estate Lawyer is necessary throughout the process, especially at the beginning stages. The contract of sale dictates exactly how the transaction will proceed. It says how payments will be made and collected, and contains all the important details. Tell your New York Real Estate Lawyer every detail which you think is important and essential to you intensions. For example, maybe you are selling another property while simultaneously buying a home. Since the sale of your property is a condition, that condition is a major detail that you should tell your New York Real Estate Lawyer since, the other "party" may have not accepted your offer had they known such a condition.

Another issue that sometimes comes up is the issue of occupancy. Generally a house is sold vacant. However, if you would like to keep the existing tenants, it is a good idea to tell your New York Real Estate Lawyer (assuming it's not a new construction), and that by itself can save you time and hassle in the process of renting the property later on.

As a seller, should I have my home inspected?

Home inspections can sometimes make or break the deal. A New York Real Estate Lawyer can secure a condition in the contract of sale which allows the buyer to refuse to purchase the property if the home inspector determines that the structure is not physically sound. Termite problems or signs of other wood-destroying insects are great reasons for a buyer to opt out of the contract. In such cases the seller usually return the buyer's down payment and everybody walks away from the table. Home inspections are relatively convenient, inexpensive and will save you a lot of time and money.

Finding a New York Real Estate Lawyer?

When looking for legal representation, most importantly, you want a New York Real Estate Attorney whom you feel comfortable with. If you don't feel comfortable with a particular New York Real Estate Attorney, chances are that you will not have a good working relationship.

An experienced New York Real Estate Lawyer, who you feel comfortable with, can be greatly beneficial in explaining and reducing the mystery out of buying or selling real estate in New York. Your New York Real Estate Lawyer can review and prepare the contract of sale, order title insurance, and conduct key parts of the transaction. Making sure the property you are purchasing has no undisclosed liens. If they do exist, your New York Real Estate Lawyer can take care that they will be satisfied prior to the closing.

The last thing you need is to have doubts and questions about your transaction. You want to make sure that after all the documents are signed and notarized, that you understand what just happened and that you are confident that everything was done correctly.

When should I close the deal?

The closing is the climax of the transaction. The buyer's New York Real Estate Attorney is normally the ringmaster who coordinates the time and place of the closing. The closing is where the parties meet to finalize the deal. Normally the parties you will see at the meeting are the seller and their New York Real Estate Attorney, the bank's New York Real Estate Attorney, and the title representative. What occurs at the closing table can be broken down to three major steps:

The bank makes the loan to the buyer and in return the buyer gives the bank an interest in the property (Mortgage)

The buyer turns that loan over to the seller and in turn receives a deed from the seller

The title company makes certain that the seller does indeed own the property they are transferring

Unless there are any serious outstanding issues, the closing can take about 2-3 hours. At this stage, the buyer should have obtained homeowners Insurance prior to the closing. Since not all insurance companies charge the same prices for the replacement value of a house you might want to shop around before the closing.

Lastly, a day or two prior to the closing, it's always a good idea to do a walk though of the property to make sure that it is in the same condition as when you decided to buy it.








Odalis M. Encarnacion is a New York City Real Estate Lawyer in private practice. For more information visit him on the web: http://www.encarnacionlaw.com


2011年5月28日 星期六

The Goonies

The GooniesYou may be surprised to discover that the director of the Lethal Weapon movies and scary horror flick The Omen, Richard Donner, also produced and directed this classic children's adventure (which, by the way, was written by Donner's screen-wizard friend Steven Spielberg). Then again you may not. The Goonies, like Donner's other movies, is the same story of good versus evil. It has its share of bad guys (the Fratelli brothers and their villainous mother), reluctant-hero good guys (the Walsh bothers and their gang of friends), and lots of corny one-liners. Like in an old-fashioned Hardy Boys or Nancy Drew plot, the Goonies need to solve a problem: a corrupt corporate developer has bought out their neighborhood and plans to flatten all their homes. Luckily, the beloved gang stumbles on a treasure map. In the hopes of finding the treasure to buy back their houses, the Goonies embark on their quest through underground passages, aboard pirate ships, and behind waterfalls. This swashbuckling and rollicking ride was also a great breeding ground for a couple of child actors who went on to enjoy numerous successes in adulthood: Sean Astin (Rudy, Encino Man) and Martha Plimpton (Pecker, 200 Cigarettes). --Samantha Allen Storey

Price: $14.98


Click here to buy from Amazon

2011年5月27日 星期五

The Real Estate Blog Alphabet - 26 Benefits and Best Practices


This alphabet lists 26 key benefits and best practices of using a real estate blog. Not all of these entries will apply to every individual blogging scenario, but they all apply to real estate blogs in general. So you are bound to find something useful here that you've never considered before.

Here you have them, real estate blog benefits and best practices ... from A to Z.

Authoritative

Everyone knows you have to understand a subject well in order to write about it or explain it to others. When agents blog about the real estate scene in their cities or towns, they position themselves as authorities on the subject. In this way, a real estate blog can be a useful tool for positioning, branding and differentiation.

Believable

If used properly, a real estate blog can make the agent (or company) behind it more believable. And let's face it ... in the post-Enron, low-trust world of corporate skepticism, a little believability can go a long way. Use your real estate blog to communicate openly and honestly with your audience. Lose the fluff and the jargon. Be candid and sincere. And speaking of being candid...

Candid

It's a mistake to treat your real estate blog as "Website, Part 2." Blogs are easy to publish, so you can publish to them more frequently. In this way, a real estate blog can become an ongoing dialogue between you and your audience (potential clients). To get the most out of this dialogue, and to achieve the believability mentioned above, a real estate blog should take on the candid, heartfelt voice of the author.

Direct

Real estate blogs are direct-to-reader / direct-to-consumer. You simply type your message, click the "Publish" button, and your message becomes instantly viewable online. Unlike other forms of business communication, there are no journalists or editors to put their own spin on things. Your message goes from you, directly onto your blog, and directly to your audience.

Enthusiastic

In a perfect world, only the truly enthusiastic bloggers would publish real estate blogs. But this is not the case, and as a result there's a lot of "half-hearted" blogs online today. Half-hearted commentary stands out like a purple elephant in the blogosphere. This kind of blogging actually does more harm than good. On the other hand, enthusiasm comes across in blog posts -- but enthusiasm is both positive and contagious.

Flexible

The number of ways you can use your real estate blog is limited only by your imagination and energy. Maybe your blog will be a source for local real estate news. You can do that. Or maybe your blog will cater to a certain niche, such as condo buyers or home sellers. You can do that too. With the versatile publishing capabilities of most blogging programs, you can set up your blog to support any business, marketing or communication objective.

Google-friendly

A real estate blog can help you increase your online visibility in several ways. For one thing, a blog can help you expand your website with new content, easily and efficiently. Blog daily for a year, and you'll have 365 new pages of content. And search engines love topical content. A real estate blog is also more "social" than a regular website, so with time and effort your blog can acquire links from other blogs. This "link popularity," as it's known, can do wonders for search engine ranking.

Happening

Generally speaking, real estate blogs are much more "happening" than their website counterparts. Blogs are easier to update than regular websites, which is important in the ever-changing world of real estate, interest rates, etc. When you update your blog often with quality content, it becomes an active resource that people are more inclined to read, revisit and recommend.

Informative

When you keep people in your area informed about the local real estate scene, you increase the usefulness of your real estate blog. You also increase the likelihood of future business from those readers, not to mention the likelihood they will recommend your blog to others. Blogging is a simple but effective way to keep people informed. Before you publish a new post, get in the habit of asking yourself, "How will this blog post help my readers?" If you can answer that, publish a way. If you can't answer it, rethink the topic.

Jargon-free

In general, blogs are not the place for corporate speak or "fluff" content. This applies to the real estate blog as well. Write your blog in your own voice. Don't try to impress people with your vocabulary. The best blogs convey quality information in a conversational style. This will increase your readership, the level of dialogue, and (ultimately) the blog's profitability as a client-acquisition tool.

Knowledgeable

Dr. John Tuccillo, former Chief Economist for the NAR, recently said: "With the expansion of the number of Realtors, the level of competence has fallen to its lowest point ever." If this general perception spreads to the public in general, it could cause real problems for real estate professionals. This is another area where a real estate blog can benefit you. Use your blog to show readers how knowledgeable you are on your subject. Just remember, some of your readers will know as much about the subject as you do. So check your facts before posting!

Lead-producing

You stand to gain a lot from the interaction and trust mentioned previously in this list. When you interact with your blog readers in a positive way, you have a much greater chance of turning them into clients. You can also configure your blog to allow reader comments, which is another way to generate leads and start a dialogue.

Manageable

Blogging programs simplify the web-publishing process to such a degree that anyone can do it, regardless of their web experience. In fact, a single individual could easily manage a large web presence if it were built on blogging technology. This is ideal for real estate agents who operate independently, without the benefit of an I.T. department.

Non-invasive

A well-written real estate blog will "pull" readers into the message, as opposed to pushing the message on the reader (like magazine ads). People can sign up for your blog in total privacy, either by using the blog's RSS feed or an email subscription option (if you provide one). The readers come to the blog -- it is not thrust upon them. As long as blogs in general adhere to this non-invasive, respectful approach, they will be held in higher esteem than other communication channels like email.

Operational

A real estate blog is more than a simple communication tool. It can serve operational roles as well. This could include internal collaboration (like an intranet) or outward instruction (like a home buying seminar online).

Purposeful

Before you publish your first blog post, you should determine the purpose of your real estate blog. Sure, you can always dive right in and figure out your purpose as you go. But your blog will be more effective (and easier to produce) if you have a purpose and plan ahead of time. Ask yourself, "What do I want to accomplish with my blog? Who is my ideal audience? What information would they find useful?"

Qualitative and Quantitative

When real estate blogging is done well, it has both a quantitative and qualitative affect. The quantity of content will increase your website's usefulness and search engine visibility. The quality of content helps you position yourself as an expert and differentiate yourself from other agents in your area (see entry for "Knowledgeable" above).

Recyclable

Blog content can be reused for many purposes. For example, you could expand your blog posts into article-length and publish them online for additional exposure and web traffic.

Straight-shooting

This point is somewhat repetitive of 'C' for candid. Guilty as charged. But it's worth repeating, so I'm repeating it. The most popular real estate blogs got to where they are partly by being straightforward. In this context, straightforward refers to both the design and the content of the blog. Real estate blogs that are "overly designed" tend to look more like websites than blogs. I truly believe this reduces their candidness and authenticity. The same goes for the blog's content. Blog postings that are straightforward and candid will generate more interaction and "buzz" among readers.

Thoughtful

The best real estate blogs are thoughtful. I don't mean thoughtful in the sense of "kind" -- although kindness does go a long way on the Web -- but thoughtful as in "full of thought." Each time you publish a blog post, put some thought into the content. Make sure it (A) supports your overall blogging goals, (B) gives your readers useful information, and (C) reflects well upon you as a real estate professional.

Usable

When you first set up your blog, it will be straightforward and easy to use. The default settings of most blogging programs are designed this way for a reason. But some people feel the need to clutter up their blogs with all kind of nonsense, reducing the blog's usability and readership in one swoop. Avoid this. Keep you blog clean and easy to read. Web readers and researches are skilled at hopping from site to site. They don't need much of a reason to bail out on you, and they'll do just that if your blog is hard to navigate.

Voluntary

You should blog because you want to, not because you think you have to. If you start a real estate blog just because everyone else is doing it, it will lack the heartfelt enthusiasm that's a trademark of popular blogs. (See "E' for enthusiastic above.)

Wise

Your real estate blog is the ideal place to share your wisdom about the industry. This will help you position yourself as an authority in your field (letter 'A' above) and foster the trust mentioned under the letter 'T' above. A "tip of the day" series is a prime example of this. It's a great way to share your real estate wisdom, and it's the kind of thing that will keep people coming back to your blog and recommending it to others.

Xstensible

Yes, I cheated with this letter. But real estate blogs are truly extensible (and you try to produce an adjective starting with 'X'). Your blog can grow as your audience grows, or as your company grows. You can add additional authors, perhaps a colleague in the mortgage industry. You can add sections to cover additional topics. You can expand a blog however you need to support your objectives. And it doesn't require an I.T. department to get it done. Blogging programs are designed to be extensible.

Yours

A real estate blog can have one author or several authors. I've seen popular blogs published by individual agents, as well as some published by teams of writers. But the blog has to belong to somebody. It should be yours, or his and hers, or all of yours. Somebody needs to own the blog. Otherwise, nobody will trust what it has to say.

Zippy

The dictionary defines zippy as "lively and full of energy." These are great traits for a real estate blog. If you are passionate in the way you publish your blog, it will eventually connect with readers who are equally passionate about the subject matter. These are the kind of people who will promote your blog without being asked to do so! It goes something like this: "Hey, Barbara, you have to check out this real estate blog I've been reading lately. Let me send you the link..."

* You may republish this article online if you retain the author's byline and the ACTIVE hyperlinks below. Copyright 2007, Brandon Cornett.








About the Author
Brandon Cornett is the author of a popular real estate blog that covers marketing-related topics. He is the author of several e-books on blogging and Internet marketing. Learn more at http://www.armingyourfarming.com


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