2011年5月31日 星期二

Money-making investments in the real estate market?


The real estate market is one where a profitable investment is always to be found; somewhere amidst the foreclosure lists or lying dormant on a real estate agent's desk. This guide aims to give you the background necessary to allow you to find profitable investment real estate.

The first key to profiting from real estate is to find a highly motivated and urgent seller. The idea is that to negotiate a lower price on a piece of real estate requires the seller to want to sell their house quickly or desperately. If you are talking to an unmotivated seller on the telephone then it will soon be very clear that you are not going to get a discounted price on this real estate. If the seller is unmotivated then you will be unable to negotiate a lucrative deal.

One counterintuitive aspect of real estate investment is that you normally make a profit when you buy real estate and not when you sell it. This means that, while there is often little you can do to increase the value of real estate; sellers are human and are often willing to negotiate their price. Saving money while buying real estate is the key to selling homes for a profit in the real estate market.

With that in mind, your first step is to develop a list of real estate properties that you are considering investing in. You are going to need to view around ten pieces of real estate before you careful choose which one will be your chosen investment.

One useful technique for sourcing profitable real estate properties is to interview real estate agents; the people that profit from real estate on a daily basis. Interviewing a real estate agent and finding out if they own any investment real estate they would be very useful. Remember, they will be more than willing to be interviewed because you are offering them your regular custom.

Real estate agents understand the market "inside out" and can be an excellent source of investment properties with low prices because others have not seen or understood the potential of them. After you create a good relationship with some local real estate agents you will typically receive a phone call every time they notice a good property reach their desk. Remember, they receive a lot in return for this relationship because the more real estate that they sell the more commission that they earn.

Another very useful method for sourcing great real estate deals is the use of foreclosure lists. All you have to do is to search Google for "foreclosure lists" in your local area. Typically, you will have to pay a subscription fee to access this but it is definitely worth the cost.

In order to profit from foreclosure lists easily and quickly, follow these steps:

* Firstly, buy the daily foreclosure list for your area and flip through the pages.

* Select the only the real estate that has been on the list for less than thirty days.

* Highlight the real estate that is within your budget.

* Look particularly for real estate that is located in nice surroundings or desirable neighborhoods and only select properties that are within fifty miles from where you live.

* Using the internet, access the local tax records and obtain the tax value of this particular piece of real estate.

* Also, search for the real estate in question on meritrealty.org. This website is also designed to give clues as to the value of real estate.

Once you have picked a few potential properties then ask your real estate agent to take you for a viewing. If you are happy with this real estate then hire a real estate property surveyor to make sure that the house is structurally sound. This step is necessary to ensure the value of your investment.

After this point you will be in a position to make an offer on this real estate and to attempt to "buy low" in order to "sell high".

Admittedly, finding a profitable piece of real estate is usually the result of a small amount of hard work. However, this article has put you at a great advantage in the real estate market. Also, the rewards of finding valuable real estate speak for themselves. Buying an under priced piece of real estate can mean profits of tens of thousands of dollars.

So, with all that new knowledge behind us,

Happy House Hunting








2011年5月30日 星期一

Real Estate


If you are planning to buy a home in the next 12 months, a Real Estate agency will give you the opportunity to study listings matching your request as soon as they hit the market. This is really convenient and this can be our first successful step in an efficient collaboration.

A Real Estate agency can provide resources for buyers, sellers, and those seeking information on the internet; we can list any home, in any market, in any season and sell it in record time and profitable conditions.

A Real Estate website can help even the most novice buyer through hid transaction.

If you own a home and you are thinking of offering it for sale, Real Estate Agency web site contains essential information about selecting the right real estate agent, one who is educated and empowered to stage your home for sale, effective marketing, appropriate pricing, the inspection process and how to get the market value of your home.

Real estate Agency is your finest resource for information, photos, property descriptions, maps.

Buyers and sellers can find reports on appraisal and market value, information about buying o selling a home, disclosure, escrow and closing costs, lease options, pricing your home for a quick sale, property taxes, seller financing, short sales, tax considerations, legal considerations, negotiation strategies, selling your home for full price, and so on..

You can also receive much useful information by email, our listings are daily verified and updates.

Real Estate Agency is presenting you faithful and friendly real estate agents; they can assist you to make the best transaction possible.

Real Estate Agency is providing you everything you need to know about buying or selling a property. Because the real estate industry is becoming more sophisticated and challenging everyday, you need a professional from real Estate Agency that understands the industry and is positioned to stay ahead if the game. Real Estate Agency agents are going extra miles to help you achieve your goals. We are constantly research the market and property values so your home is priced effectively from day one; we also make sure that clients know your home is for sale using innovative advertising and marketing techniques to attract prospective buyers.

Real Estate Agency can help you sell your home with useful suggestions to make the house show able, creating eye catching effects, conducting open houses and lacing great ads in the paper. Real Estate Agency can find what a client wants, make tons of searches and find the perfect house for the customer. It is great having a partner trustful and not pushy; to help the client found the perfect house. To buy a house is always a great investment and the way to do it is very important for everyone.

To find a good real estate agent that really cares is not easy! Real Estate Agency is here for you! Our professional agent s will show you houses in a short period of time. When finally you will find your house, the deal will be made without a hitch. Even after you are at your new home, we will contact you to keep you well informed about the entire process.

Real state Agency team is one of a kind and you will not find only professional real estate agents, you will find real good friends too!

Finding the right real estate agent can take a few minutes at Real Estate Agency. You will feel comfortable with the person you choose, especially since you are entrusting this person to guide you in the purchase of the largest transaction you are likely ever to make in your life. Real Estate Agency agents are highly qualified professionals who will b able to guide you safely and easily through the intricacies of buying and selling properties.








Keith Londrie II is a well known author. He has written many great articles on many topics, including real estate information. For more information, please visit http://real-estate-information.info/ You may also be interested in Keith's other offerings at his site http://keithlondrie.com


7 Top Real Estate Investing Jobs


Real Estate investing has long been proven to make tons of

CA$H for the active investor and many of the real estate

investing methods and techniques used to make some of

the biggest (and quickest) CA$H only require a little time

and a bit of knowledge (i.e., NO MONEY and NO CREDIT!) to

rapidly bring home a really big check!

That is the appeal of Real Estate investing courses to most

people ¨C to do deals that require little/no money or credit

yet pay back huge rewards for the time and knowledge you

get from following their systems.

Yet, the "investing" gets a bit lost in most of the world of

"Real Estate Investing" - there is no "investing" other than

a bit of time - there is no ROI (Return On Investment) other

than the time-for-money factor.

That is why I call these activities Real Estate Investing Jobs -

they stop bringing income as soon as you stop working

them.

Real Estate Investing through these jobs, while they make

you CA$H, will never give you financial freedom as they only

generate quick money and not long-term, passive income.

This article will look at some of the more popular methods of

Real Estate Investing jobs.

One of the biggest challenges to overcome is the fact that,

when discussing the money made through Real Estate

Investing, the numbers of dollars are much more than your

common corporate job, and many people simply are not

ready to handle such discussions.

You see, when you were very young, you were

programmed to think that $X was a large amount and often

this amount was only a few hundred, or perhaps, a few

thousand, dollars.

Yet, when discussing Real estate investing deals, there are

often multiple thousands of dollars at stake.

Most people simply are not used to discussing such

numbers, and wind up not making the money they could.

They simply have not learned the language of Real Estate

Investing.

One of the first lessons I teach my students is how to get

past the fear of discussing hundreds of thousands of dollars

and changing the programming you were given as a child to

form open ideas about money and investing to make even

more money.

One quick step you can do to begin this journey is to look

deep inside yourself and ask yourself how you feel about

money. Can you comfortably discuss figures in the hundreds

of thousands of dollars?

Most people learn quite quickly - with just a little bit of

practice.

With that in mind, it is time to look at these Real Estate

Investing Jobs more closely.

These 'jobs' bring you various levels of income, depending

on your area, so instead of discussing them in dollar values,

we will look at them from a percentage standpoint.

Of course, with these examples, the amount of work, time

and knowledge you put into it will certainly pay off more (or

less);

1. Property Profiling (birddogging) - this popular way to get

started in real estate investing provides a real estate

investing job with a decent income - something along the

lines of what a factory worker would make in the area.

2. Lease Purchase - this powerful tool can be utilized to buy

and sell property with no money out of your pocket (a Real

Estate Investing sandwich), while keeping a nice pocketful

of money for your time (can you tell this is one of my

favorites?) An active person can make about 1.5 - 3 times

more than the Property Profiler, on average.

3. Subject To - with a bit of training, you can make this

method of real estate investing really pay off big. Once you

know how to negotiate these deals, your real estate

investing income will reach that of corporate executives -

with much less of a time requirement.

4. Foreclosures - while highly lucrative and one of the top

income producing methods of real estate investing, the time

and knowledge required to actively pursue such deals is

becoming more difficult all the time.

The payoff to those that can perform these deals is huge -

about 10 times that of the Property Profilers, however,

finding deals is much more difficult due to the number of

people looking for them.

5. Tax Lien certificates - this is a true form of Real Estate

Investing - actually putting your money into something that

produces a return - one of the safest investments around

with returns that beat any other form of passive investing.

If you have money to invest, this is a great area to get into

with 15%+ return with almost no down side.

This is still a real estate investing 'job' as tax lien

certificates are short term, quick turn profit generators, not

sustained over time, plus they take skill and talent to make

the maximum profits.

6. Short Sales - this form of Real Estate Investing is another

job, as your knowledge level and timing are extremely

important. A lot of money can be made with this type of

Real Estate Investing job - as much or more than any other

form - once you know how.

7. Secondary notes/Purchasing Equity positions - a 'higher

level' of real estate investing, where more knowledge is

needed to limit the risk, however, the returns on equity

position purchases can be extremely high - from 6%-10%

for fully passive results and 'sky's the limit' for purchasing

equity positions.

Yes, once you get past the internal false programming - the

LIES you have been taught all your life about money, you

can begin a successful career in Real Estate Investing -

through a variety of Real Estate Investing Jobs and then

onto true, full, watch-your-money-grow Real Estate

Investing.








Steve Majors - The Lazy Investor Profit from Real Estate Investment articles, real estate investing information and news from one of the most creative investors on the planet ~FREE MEMBERSHIP & real estate training course~ [http://TheLazyInvestor.com]


2011年5月29日 星期日

New York Real Estate Ownership Guide


This article is designed to be a roadmap for the first time homebuyer or seller. Throughout, I'll guide you through the many steps of purchasing or selling your property and explain to you in the process how to avoid the most common mistakes. You will also learn both the legal and psychological problems often encountered.

For most people, buying (or selling) a home is one of the biggest part of living the "American dream". It's also probably the biggest investments they will ever make. Not surprising then, that many find this experience to be very exciting but also worrisome at the same time. Achieving the final transaction and transfer of funds for the property (referred to as the "closing") can leave many home owners feeling exhausted, even depressed. The same can be said for buyers. However, if the process is done correctly, it can also be both interesting and exciting for everybody involved. The ultimate outcome depends on many factors: time, energy needed to devote to the transaction, thoughtfulness and patience. All these traits are included in the process, and all can have an impact on your bottom line.

That's why preparation is key in any successful transaction. The process, complicated by multiple transactions and waiting periods, can be quite confusing. Real estate transactions require expertise. Those wanting total control of the transaction with a do-it-yourself attitude can make many costly mistakes. So unless buyers and sellers have a solid background in Real Estate, they stand to lose thousands of dollars in any given transaction.

Saving on New York Real Estate Attorney Fees

Trying to save a few extra dollars on legal fees may sound like a nice idea, especially for those with large down payments. But this strategy may backfire. You may end up being penny-wise, but broke in the long run. There are many detailed procedures involved in the purchase process that the vast majority of consumers may overlook.

In one of the biggest purchases of your life, it's simply not the time to "bargain shop". Remember the key criteria: if you can't afford to see the big picture in the transaction you probably aren't ready to close the deal. The amount of legal fees charged should not be the deciding factor in hiring a particular New York Real Estate Lawyer. You retain a New York Real Estate Lawyer because you trust that they will represent your best interest in the transaction. The bottom line is that you want a New York Real Estate Lawyer you can trust, if trust becomes an issue you are well advised to seek another New York Real Estate Lawyer, no matter how low the fees are. For the most part, a New York Real Estate Lawyers aim to satisfy their clients and keep that satisfaction within the legal bounds of the law --all at the same time. The happier their clients, the busier the New York Real Estate Attorney will be with future clients. So it makes common sense as much as it makes dollars sense to retain a New York Real Estate Lawyer who aim is to achieve the client's goal in the real estate transaction.

Real Estate transactions involve use of standard legal language. It is quite understandable then, if a buyer or seller do not understand the terms used in the transaction. First-time homebuyers have the worst experience. That is the reason why it makes sense to hire a New York Real Estate Lawyer who can represent your interest and can help you avoid pitfalls and unnecessary problems.

If not detected prior to closing, once a problem occurs, it can take time and money to correct the situation. An attorney with experience in New York real estate law can help steer a buyer or seller away from costly mistakes.

What kind of home fits my needs?

When buying a home, you have to determine what property will fit your needs. Picking the right kind of property to purchase requires careful planning, organization, and sacrifice. Since most people don't have the time, real estate brokers can be extremely helpful in letting you understand the many issues you might encounter. The questions involved can be overwhelming. What matters need further inquiry? Which homes come with bad neighbors? There are many matters which you need to inquire about when you look at different properties that interests you. However, some issues are common to most real estate purchases. A simple tip is to determine what borough you like to live. If you plan on living in Queens, Brooklyn, Bronx, Staten Island, Manhattan or Long Island, you may want to deal with a broker in that borough.

Coop or Condos?

Cooperatives are the most popular property purchased in New York City. One reason for this is a trend away from expense-ridden properties where foreclosures are common. Another reason for coop popularity is convenience. Deals can be less expensive (about half the price of a condo) and may involve less paperwork in the closing. Less financial stress and fewer headaches might sound good, right? But what most buyers don't know is that when you buy a co-op, you're NOT buying the physical apartment. Actually, you're buying "shares" of a corporation that owns the building which contains the co-op on its land. Also keep in mind that, just like any other company, a co-op has officers such as a president, a vice-president and a treasurer. And just like any other company they're responsible for the well being of the coop. If the coop suffers a financial meltdown, you could lose your apartment investment altogether.

What happens if I do decide to buy a coop?

You receive a stock certificate and a proprietary lease.

The co-op requires that each coop owner pay a "maintenance fee". If you own a condo, you'll be paying a "common charge." Usually, the monthly fee paid by a shareholder is almost double the fee paid by condo owners.

Sometimes a co-op only "owns" the improvements, and some other company or organization owns the land. This form of co-op is not the normal situation, but it does exist. Your New York Real Estate Attorney should be able to assist you in determining if you are purchasing such a property.

Where does the maintenance fee go? How is the money spent?

When an "entity" (i.e. some organization or other company) holds a mortgage of the co-op, the coop corporation must pay a monthly mortgage payment to the bank. The "maintenance fee" charged to coop owners helps the corporation offset this cost. By charging each shareholder a charge per share the "maintenance fee" helps pay the city taxes on the property as a whole and pay for the expenses in maintaining the property (such as the superintendent or doorman) The "common charge" for a condo helps offset the expenses associated with the maintenance of the building. Elevators, painting, cleanliness and any landscaping all require funding not to mention the common areas of the residential unit.

It is important to note that the monthly fee is not fixed. Just like rent, it can be increased. In buying a condo, however, you are buying a portion of the physical building in which the apartment is located. You then own part of the building and will receive a deed to the property that shows that you are the legal owner. The common charges for condos usually tend to be stable. Most co-ops require that a seller receive approval by the board before attempting to sell. Likewise, the buyer must also be approved by the board to make sure that the buyer will be a "responsible" co-op owner. One exception to this situation is when the coop has a special status as being a "sponsor unit". That means that when the building was converted into a co-op, the co-op conversion plans allowed the sponsor of the building to reserve the right to sell unsold shares without board approval. If you are purchasing the co-op from the original sponsor, then most likely you will not need to get board approval. The same applies to subletting the unit. In most cases you'll need permission. In some cases, purchasing the unit from the original sponsor, may entitle you to the same rights and privileges as the sponsor.

Recently after the cost of fuel skyrocketed, many co-ops and condos monthly fees increased. So when buying a coop or condo make sure that you understand the financial future implications. Ask for the financial information before signing on the bottom line.

Should I buy a single or multi-family residence?

One of the most common dilemmas encountered when purchasing a home is whether to buy a "single-family home" or "muti-family home". Common sense dictates that a single-family home will cost you significantly less than a multi-family home, and will appreciate accordingly. What are the advantages? The peace that comes with it is enticing for some. Not having to deal with renting to strangers, and the headaches of hiring (or being) a landlord. However, on the other side of that argument, a multi-family home can be a financial plus: the rental income helps with the monthly mortgage payments and makes ownership less financially stressful.

How can a real estate agents help me?

Normally the first person you may have direct contact with in the purchase or sale of land or residence, is a real estate agent. Most people use them rather than do it themselves. The agent works for his or her supervisor, and they are called "brokers". The kind of relationship you have with the agent can have a major impact on how well you as a buyer or seller, understand the initial process, and transaction. Two important points: Agents can normally provide good advice and suggestions regarding your purchase or sale. Since they're well-educated in both the property markets and their field, they are can give you past performance for a particular property. However, although the agent may seem to work for you, unless expressly contracted for, they normally work for the seller!

What is a Binder? Why is it important?

A binder (otherwise known as an "offer to purchase") is the first document secured by a minimal money deposit. You will normally sign a binder at the moment that you decide to make the seller an offer to purchase. This tells the seller that you are serious about making the purchase. Once the Binder Agreement is executed, the real estate broker or agent will present it to the seller. If accepted, the property will no longer be shown to potential buyers. It is important to note that the binder, unlike a contract of sale, is subject to a time limit. Unless the binder details the money to be refunded, it will be forfeited under most circumstances.

What should I know about the "Contract of Sale"?

The contract of sale is the first formal stage of the buying and selling process. When you have retained a New York Real Estate Lawyer and have made an acceptable offer, at this point in time, you and the seller will sign a contract of sale. The seller's New York Real Estate Attorney will normally draft the contract and then the buyer's New York Real Estate Attorney will review the contract to make sure that you are protected from any future problems (both legal and residential issues).

It's also important to note that when the buyer signs the contract, a "Down Payment" is given to the seller for the seller's New York Real Estate Attorney to hold in a special account called an "Escrow". The seller's New York Real Estate Attorney is required by ethical rules to do so. However, not to worry: the entire amount will of course, be credited to the buyer and applied to the final outstanding balance at "closing."

The biggest mistake a buyer or seller can make is signing a contract of sale before getting adequate legal representation. A contract of sale is an agreement to purchase and sell the property. Once it's signed, it becomes a legal document. If you change your mind and want to change the terms of the agreement or if you want out of the transaction altogether, then you will find yourself in an extremely frustrating legal bind. That's why an experienced New York Real Estate Lawyer is necessary throughout the process, especially at the beginning stages. The contract of sale dictates exactly how the transaction will proceed. It says how payments will be made and collected, and contains all the important details. Tell your New York Real Estate Lawyer every detail which you think is important and essential to you intensions. For example, maybe you are selling another property while simultaneously buying a home. Since the sale of your property is a condition, that condition is a major detail that you should tell your New York Real Estate Lawyer since, the other "party" may have not accepted your offer had they known such a condition.

Another issue that sometimes comes up is the issue of occupancy. Generally a house is sold vacant. However, if you would like to keep the existing tenants, it is a good idea to tell your New York Real Estate Lawyer (assuming it's not a new construction), and that by itself can save you time and hassle in the process of renting the property later on.

As a seller, should I have my home inspected?

Home inspections can sometimes make or break the deal. A New York Real Estate Lawyer can secure a condition in the contract of sale which allows the buyer to refuse to purchase the property if the home inspector determines that the structure is not physically sound. Termite problems or signs of other wood-destroying insects are great reasons for a buyer to opt out of the contract. In such cases the seller usually return the buyer's down payment and everybody walks away from the table. Home inspections are relatively convenient, inexpensive and will save you a lot of time and money.

Finding a New York Real Estate Lawyer?

When looking for legal representation, most importantly, you want a New York Real Estate Attorney whom you feel comfortable with. If you don't feel comfortable with a particular New York Real Estate Attorney, chances are that you will not have a good working relationship.

An experienced New York Real Estate Lawyer, who you feel comfortable with, can be greatly beneficial in explaining and reducing the mystery out of buying or selling real estate in New York. Your New York Real Estate Lawyer can review and prepare the contract of sale, order title insurance, and conduct key parts of the transaction. Making sure the property you are purchasing has no undisclosed liens. If they do exist, your New York Real Estate Lawyer can take care that they will be satisfied prior to the closing.

The last thing you need is to have doubts and questions about your transaction. You want to make sure that after all the documents are signed and notarized, that you understand what just happened and that you are confident that everything was done correctly.

When should I close the deal?

The closing is the climax of the transaction. The buyer's New York Real Estate Attorney is normally the ringmaster who coordinates the time and place of the closing. The closing is where the parties meet to finalize the deal. Normally the parties you will see at the meeting are the seller and their New York Real Estate Attorney, the bank's New York Real Estate Attorney, and the title representative. What occurs at the closing table can be broken down to three major steps:

The bank makes the loan to the buyer and in return the buyer gives the bank an interest in the property (Mortgage)

The buyer turns that loan over to the seller and in turn receives a deed from the seller

The title company makes certain that the seller does indeed own the property they are transferring

Unless there are any serious outstanding issues, the closing can take about 2-3 hours. At this stage, the buyer should have obtained homeowners Insurance prior to the closing. Since not all insurance companies charge the same prices for the replacement value of a house you might want to shop around before the closing.

Lastly, a day or two prior to the closing, it's always a good idea to do a walk though of the property to make sure that it is in the same condition as when you decided to buy it.








Odalis M. Encarnacion is a New York City Real Estate Lawyer in private practice. For more information visit him on the web: http://www.encarnacionlaw.com


2011年5月28日 星期六

The Goonies

The GooniesYou may be surprised to discover that the director of the Lethal Weapon movies and scary horror flick The Omen, Richard Donner, also produced and directed this classic children's adventure (which, by the way, was written by Donner's screen-wizard friend Steven Spielberg). Then again you may not. The Goonies, like Donner's other movies, is the same story of good versus evil. It has its share of bad guys (the Fratelli brothers and their villainous mother), reluctant-hero good guys (the Walsh bothers and their gang of friends), and lots of corny one-liners. Like in an old-fashioned Hardy Boys or Nancy Drew plot, the Goonies need to solve a problem: a corrupt corporate developer has bought out their neighborhood and plans to flatten all their homes. Luckily, the beloved gang stumbles on a treasure map. In the hopes of finding the treasure to buy back their houses, the Goonies embark on their quest through underground passages, aboard pirate ships, and behind waterfalls. This swashbuckling and rollicking ride was also a great breeding ground for a couple of child actors who went on to enjoy numerous successes in adulthood: Sean Astin (Rudy, Encino Man) and Martha Plimpton (Pecker, 200 Cigarettes). --Samantha Allen Storey

Price: $14.98


Click here to buy from Amazon

2011年5月27日 星期五

The Real Estate Blog Alphabet - 26 Benefits and Best Practices


This alphabet lists 26 key benefits and best practices of using a real estate blog. Not all of these entries will apply to every individual blogging scenario, but they all apply to real estate blogs in general. So you are bound to find something useful here that you've never considered before.

Here you have them, real estate blog benefits and best practices ... from A to Z.

Authoritative

Everyone knows you have to understand a subject well in order to write about it or explain it to others. When agents blog about the real estate scene in their cities or towns, they position themselves as authorities on the subject. In this way, a real estate blog can be a useful tool for positioning, branding and differentiation.

Believable

If used properly, a real estate blog can make the agent (or company) behind it more believable. And let's face it ... in the post-Enron, low-trust world of corporate skepticism, a little believability can go a long way. Use your real estate blog to communicate openly and honestly with your audience. Lose the fluff and the jargon. Be candid and sincere. And speaking of being candid...

Candid

It's a mistake to treat your real estate blog as "Website, Part 2." Blogs are easy to publish, so you can publish to them more frequently. In this way, a real estate blog can become an ongoing dialogue between you and your audience (potential clients). To get the most out of this dialogue, and to achieve the believability mentioned above, a real estate blog should take on the candid, heartfelt voice of the author.

Direct

Real estate blogs are direct-to-reader / direct-to-consumer. You simply type your message, click the "Publish" button, and your message becomes instantly viewable online. Unlike other forms of business communication, there are no journalists or editors to put their own spin on things. Your message goes from you, directly onto your blog, and directly to your audience.

Enthusiastic

In a perfect world, only the truly enthusiastic bloggers would publish real estate blogs. But this is not the case, and as a result there's a lot of "half-hearted" blogs online today. Half-hearted commentary stands out like a purple elephant in the blogosphere. This kind of blogging actually does more harm than good. On the other hand, enthusiasm comes across in blog posts -- but enthusiasm is both positive and contagious.

Flexible

The number of ways you can use your real estate blog is limited only by your imagination and energy. Maybe your blog will be a source for local real estate news. You can do that. Or maybe your blog will cater to a certain niche, such as condo buyers or home sellers. You can do that too. With the versatile publishing capabilities of most blogging programs, you can set up your blog to support any business, marketing or communication objective.

Google-friendly

A real estate blog can help you increase your online visibility in several ways. For one thing, a blog can help you expand your website with new content, easily and efficiently. Blog daily for a year, and you'll have 365 new pages of content. And search engines love topical content. A real estate blog is also more "social" than a regular website, so with time and effort your blog can acquire links from other blogs. This "link popularity," as it's known, can do wonders for search engine ranking.

Happening

Generally speaking, real estate blogs are much more "happening" than their website counterparts. Blogs are easier to update than regular websites, which is important in the ever-changing world of real estate, interest rates, etc. When you update your blog often with quality content, it becomes an active resource that people are more inclined to read, revisit and recommend.

Informative

When you keep people in your area informed about the local real estate scene, you increase the usefulness of your real estate blog. You also increase the likelihood of future business from those readers, not to mention the likelihood they will recommend your blog to others. Blogging is a simple but effective way to keep people informed. Before you publish a new post, get in the habit of asking yourself, "How will this blog post help my readers?" If you can answer that, publish a way. If you can't answer it, rethink the topic.

Jargon-free

In general, blogs are not the place for corporate speak or "fluff" content. This applies to the real estate blog as well. Write your blog in your own voice. Don't try to impress people with your vocabulary. The best blogs convey quality information in a conversational style. This will increase your readership, the level of dialogue, and (ultimately) the blog's profitability as a client-acquisition tool.

Knowledgeable

Dr. John Tuccillo, former Chief Economist for the NAR, recently said: "With the expansion of the number of Realtors, the level of competence has fallen to its lowest point ever." If this general perception spreads to the public in general, it could cause real problems for real estate professionals. This is another area where a real estate blog can benefit you. Use your blog to show readers how knowledgeable you are on your subject. Just remember, some of your readers will know as much about the subject as you do. So check your facts before posting!

Lead-producing

You stand to gain a lot from the interaction and trust mentioned previously in this list. When you interact with your blog readers in a positive way, you have a much greater chance of turning them into clients. You can also configure your blog to allow reader comments, which is another way to generate leads and start a dialogue.

Manageable

Blogging programs simplify the web-publishing process to such a degree that anyone can do it, regardless of their web experience. In fact, a single individual could easily manage a large web presence if it were built on blogging technology. This is ideal for real estate agents who operate independently, without the benefit of an I.T. department.

Non-invasive

A well-written real estate blog will "pull" readers into the message, as opposed to pushing the message on the reader (like magazine ads). People can sign up for your blog in total privacy, either by using the blog's RSS feed or an email subscription option (if you provide one). The readers come to the blog -- it is not thrust upon them. As long as blogs in general adhere to this non-invasive, respectful approach, they will be held in higher esteem than other communication channels like email.

Operational

A real estate blog is more than a simple communication tool. It can serve operational roles as well. This could include internal collaboration (like an intranet) or outward instruction (like a home buying seminar online).

Purposeful

Before you publish your first blog post, you should determine the purpose of your real estate blog. Sure, you can always dive right in and figure out your purpose as you go. But your blog will be more effective (and easier to produce) if you have a purpose and plan ahead of time. Ask yourself, "What do I want to accomplish with my blog? Who is my ideal audience? What information would they find useful?"

Qualitative and Quantitative

When real estate blogging is done well, it has both a quantitative and qualitative affect. The quantity of content will increase your website's usefulness and search engine visibility. The quality of content helps you position yourself as an expert and differentiate yourself from other agents in your area (see entry for "Knowledgeable" above).

Recyclable

Blog content can be reused for many purposes. For example, you could expand your blog posts into article-length and publish them online for additional exposure and web traffic.

Straight-shooting

This point is somewhat repetitive of 'C' for candid. Guilty as charged. But it's worth repeating, so I'm repeating it. The most popular real estate blogs got to where they are partly by being straightforward. In this context, straightforward refers to both the design and the content of the blog. Real estate blogs that are "overly designed" tend to look more like websites than blogs. I truly believe this reduces their candidness and authenticity. The same goes for the blog's content. Blog postings that are straightforward and candid will generate more interaction and "buzz" among readers.

Thoughtful

The best real estate blogs are thoughtful. I don't mean thoughtful in the sense of "kind" -- although kindness does go a long way on the Web -- but thoughtful as in "full of thought." Each time you publish a blog post, put some thought into the content. Make sure it (A) supports your overall blogging goals, (B) gives your readers useful information, and (C) reflects well upon you as a real estate professional.

Usable

When you first set up your blog, it will be straightforward and easy to use. The default settings of most blogging programs are designed this way for a reason. But some people feel the need to clutter up their blogs with all kind of nonsense, reducing the blog's usability and readership in one swoop. Avoid this. Keep you blog clean and easy to read. Web readers and researches are skilled at hopping from site to site. They don't need much of a reason to bail out on you, and they'll do just that if your blog is hard to navigate.

Voluntary

You should blog because you want to, not because you think you have to. If you start a real estate blog just because everyone else is doing it, it will lack the heartfelt enthusiasm that's a trademark of popular blogs. (See "E' for enthusiastic above.)

Wise

Your real estate blog is the ideal place to share your wisdom about the industry. This will help you position yourself as an authority in your field (letter 'A' above) and foster the trust mentioned under the letter 'T' above. A "tip of the day" series is a prime example of this. It's a great way to share your real estate wisdom, and it's the kind of thing that will keep people coming back to your blog and recommending it to others.

Xstensible

Yes, I cheated with this letter. But real estate blogs are truly extensible (and you try to produce an adjective starting with 'X'). Your blog can grow as your audience grows, or as your company grows. You can add additional authors, perhaps a colleague in the mortgage industry. You can add sections to cover additional topics. You can expand a blog however you need to support your objectives. And it doesn't require an I.T. department to get it done. Blogging programs are designed to be extensible.

Yours

A real estate blog can have one author or several authors. I've seen popular blogs published by individual agents, as well as some published by teams of writers. But the blog has to belong to somebody. It should be yours, or his and hers, or all of yours. Somebody needs to own the blog. Otherwise, nobody will trust what it has to say.

Zippy

The dictionary defines zippy as "lively and full of energy." These are great traits for a real estate blog. If you are passionate in the way you publish your blog, it will eventually connect with readers who are equally passionate about the subject matter. These are the kind of people who will promote your blog without being asked to do so! It goes something like this: "Hey, Barbara, you have to check out this real estate blog I've been reading lately. Let me send you the link..."

* You may republish this article online if you retain the author's byline and the ACTIVE hyperlinks below. Copyright 2007, Brandon Cornett.








About the Author
Brandon Cornett is the author of a popular real estate blog that covers marketing-related topics. He is the author of several e-books on blogging and Internet marketing. Learn more at http://www.armingyourfarming.com


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2011年5月26日 星期四

Cash Flow Secrets (John Burley's Progressive Profits Real Estate System)

Someone is killing off nubile real estate agents. A psychologist doing a therapy talk show begins getting calls from the perpetrator, and cooperates with the police to try and stop him. Unfortunately, his lover is a real estate agent, and when it becomes clear that the madman is getting information for his kills from her discarded home listings, they both become endangered.

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2011年5月25日 星期三

Real Estate Search Engines - A Home Buyer's Guide


In recent years, real estate search engines have exploded in both popularity and quantity. It seems that every time you turn around, there's a new real estate search engine being launched or announced.

The use of real estate search engines has also skyrocketed. People go online by the thousands every day, conducting real estate searches through websites like Yahoo, Trulia and the others listed below. This usage will only increase as new search engines emerge, and as existing engines become more advanced.

This article reviews some of the most popular real estate search engines available today. But before we get to those reviews, let's cover some quick terminology.

What's a Real Estate Search Engine?

Here's my informal definition of a real estate search engine: "Any website that allows consumers to search for real estate listings." I think that's a basic definition we can all agree upon. Of course, there are many different types of real estate search engine, but in their basic form they all match the definition above.

Popular Real Estate Search Engines

Here's a list and summary of some of the most popular real estate search engines online today (with popularity measured by prominence in the marketplace, website traffic, and general buzz).

REALTOR.com

This is probably the most popular real estate search engine, just because it has been around the longest. When you land on the home page of REALTOR.com, you're offered a variety of real estate-related information. But the primary element on their home page is, of course, their real estate search engine.

To begin, you simply enter a city and state, provide some qualifying information like price range and number of rooms, and then click "Go." Once you get to the actual home listings, you can sort them by price, number of rooms, etc.

One thing I've always liked about REALTOR.com is the way the results are presented. You can view 10 homes per page, with thumbnail photo and basic information. This lets you "eyeball" shop and weed out any homes that don't interest you right off the bat. That way, you only have to click the "learn more" link for homes that you've screened first. A lot of the newer real estate search engines are map-based, meaning you have to click on an icon to see the house and details. I prefer to see a lot of listings at a glance and then "drill down" as desired ... but that's just me.

HomePages

This website offers another map-driven approach to real estate search. As with most real estate search engines, you start the process by entering a city and state. After sitting through a map-zooming process that makes you feel like you're skydiving, you'll be asked for the usual follow-up parameters (price range, number of rooms, etc.). Properties for sale are presented as icons that you can click on to learn more about.

Personally, I didn't like the interface because it doesn't show as much data at a glace as other real estate search engines -- you have to sort of scroll around the map to find what you want, and that annoyed me. From my perspective, it seems to be another one of those websites that's so "slick" it's just plain hard to use. But that's just me!

Trulia

Trulia bills itself as delightfully smart real estate search. Their "About" page offers a more detailed description: "We are a real estate search engine that helps you find homes for sale and provides real estate information at the local level to help you make better decisions in the process."

From the home page, you simply enter a zip code to see real estate listings for that area. You can also refine your search by price range, number of rooms or bathrooms, etc.

Like many real estate search engines, Trulia is powered by Google Maps. Trulia has customized the Google application to show pushpin icons for each property listing, which adds a nice visual element to the search.

You can use Trulia's real estate search engine with or without an account, but if you sign up for a free account you'll be able to save your searches for future convenience. If you like Trulia and plan to use it often, I recommend creating an account. It will save you a lot of time on future visits because you won't have to enter your search parameters all over again (unless you want to).

Yahoo Real Estate

Yahoo's real estate search offers a lot of information in addition to property listings. You can also find information on schools and neighborhoods through their site. But this is an article on real estate search, so let's stick with that.

From the home page of Yahoo Real Estate, you can search for homes, apartments, or even home values. For homes, you simply enter the city and state and hit enter. You are then shown a map with icons representing homes for sale.

Hover your mouse over an icon and it will show the listing price. Click on the listing price, and it will pop up a bubble with street address, a thumbnail photo, and a "learn more" link. To get around the map, you simply click-and-drag with your mouse (as with MapQuest or similar mapping sites).

NeighborhoodScout

NeighborhoodScout is a different sort of real estate search engine. As the name implies, this website focuses more on neighborhoods than actual home listings. Here's how they describe themselves:

"NeighborhoodScout is a web-based patent-pending neighborhood search engine that uses neighborhood statistics to build neighborhood profiles that allow individuals and families to instantly find the best neighborhoods for them, in any part of the United States they choose."

So if you're relocating to a new area, this website might help you refine your search by narrowing it to a few select neighborhoods.

A Word of Caution

When using any real estate search engine, you need to understand they do not operate in "real time." The accuracy of a real estate search engine is determined by the age or "freshness" of their data, which varies from one search engine to the next.

Also, while a real estate search engine can be a helpful research tool, they do not take the place of a qualified real estate agent. If you are new to the real estate world, I strongly recommend that you have professional help when buying or selling a home.

* You may republish this article online if you retain the author's byline and the active hyperlinks below.








About the Author
Brandon Cornett is a real estate marketing specialist in Texas. If you enjoyed this article on real estate search engines, visit the author's website at http://www.armingyourfarming.com


2011年5月24日 星期二

Real Estate Notes For Sale


Over the past few years, more and more people in the United States have been offering real estate notes for sale. Selling real estate is an easy way to turn one's monthly receivable payment into an immediate and large sum of cash. A real estate note for sale can be a mortgage note, a contract for sale or a land contract.

The best way to find real estate notes for sale is to look for real estate note listings. Several websites provide information on real estate notes for sale. They usually list real estate notes from different states. These websites also provide information on various categories of real estate notes. You can approach real estate note brokers who generally have up-to-date information on the real estate note market. They can also simplify the process of transaction. Local newspapers and magazines are other places to look for real estate notes for sale. Real estate investment clubs are a good forum to discuss matters related to real estate notes.

Competition in this field is very high. Earlier, it was easy to buy real estate notes for huge margins of profit. With several financial institutions and companies hunting for real estate notes, individual buyers often find it hard to buy and sell real estate notes. Most real estate note sellers do not sell their entire lot of real estate notes at once. This can place individual buyers in certain tricky situations. Generally, real estate notes sold partially would not generate immediate income. It is better you go for professional help, as the transaction can sometimes be confusing.








Sell Real Estate Notes [http://www.e-sellrealestatenotes.com] provides detailed information on Find Real Estate Notes, Real Estate Note Brokers, Real Estate Note Buyers, Real Estate Note Listings and more. Sell Real Estate Notes is affiliated with Sell House By Owner [http://www.i-SellHouse.com].


Commercial Real Estate - Big Profits


Real estate has always been known as the safest of investments.

In fact, real estate investment completed after proper research into and evaluation of the property (to determine actual and future value), can lead to tremendous profit.

This is one reason many people choose real estate investment as their full time job.

Discussions about real estate tend to focus on residential real estate; commercial real estate, except to seasoned investors, typically seems to take a back seat.

However, commercial real estate is also a great option for investing in real estate.

Commercial real estate includes a large variety of property types.

To a majority of people, commercial real estate is only office complexes or factories or industrial units.

However, that is not all of commercial real estate. There is far more to commercial real estate.

Strip malls, health care centers, retail units and warehouse are all good examples of commercial real estate as is vacant land.

Even residential properties like apartments (or any property that consists of more than four residential units) are considered commercial real estate. In fact, such commercial real estate is very much in demand.

So, is commercial real estate really profitable?

Absolutely, in fact if it were not profitable I would not be writing about commercial real estate at all!!

However, with commercial real estate recognizing the opportunity is a bit more difficult when compared to residential real estate.

But commercial real estate profits can be huge (in fact, much bigger than you might realize from a residential real estate transaction of the same size).

There are many reasons to delve into commercial real estate investment.

For example you might purchase to resell after a certain appreciation level has occurred or to generate a substantial income by leasing the property out to retailers or other business types or both.

In fact, commercial real estate development is treated as a preliminary

indicator of the impending growth of the residential real estate market.

Therefore, once you recognize the probability of significant commercial growth within a region (whatever the reason i.e. municipal tax concessions), you should begin to evaluate the potential for appreciation in commercial real estate prices and implement your investment strategy quickly.

Regarding commercial real estate investment strategies it is important that you identify and set investment goals (i.e. immediate income through rental vs later investment income through resale) and that you know what you can afford and how you will effect the purchase.

It would be wise to determine your goals then meet with your banker (or financier(s)) prior to viewing and selecting your commercial real estate.

Also remain open minded and understand that should the right (perfect)

opportunity present itself, your investment strategy might need to be revisited and altered, sometimes considerably.

For example: If you find that commercial real estate, (i.e. land) is available in big chunks which are too expensive for you to buy alone but represents tremendous opportunity, you could look at forming a small investor group (i.e. with friends or family) and buy it together (then split the profits later).

Or in another case (i.e. when a retail boom is expected in a region), though your commercial real estate investment strategy was devised around purchasing vacant land, you might find it more profitable to buy a property such as a strip mall or small plaza that you can lease to retailers or a property that you can convert into a warehouse for the purpose of renting to small businesses.

So in a nutshell, commercial real estate presents a veritable plethora of

investing opportunities, you just need to recognize them and go for it.

About the Author:

Dave Jarvis is a licensed Real Estate Broker in Florida and is Broker and Owner of Realty Concepts, Inc. a Southwest Florida Real Estate Corporation.

If you are interested in Southwest Florida Properties see his website at [http://www.rciflorida.com]

For additional Real Estate information go to: [http://www.realestateseekerusa.com]

For Real Estate Financing information see : [http://www.mortgageseekerusa.com]








About the Author:

Dave Jarvis is a licensed Real Estate Broker in Florida and is Broker and Owner of Realty Concepts, Inc. a Southwest Florida Real Estate Corporation. If you are interested in Southwest Florida Properties see his website at [http://www.rciflorida.com]

For additional Real Estate information go to: [http://www.realestateseekerusa.com] For Real Estate Financing information see : [http://www.mortgageseekerusa.com]


2011年5月23日 星期一

The Future of Commercial Real Estate


Although serious supply-demand imbalances have continued to plague real estate markets into the 2000s in many areas, the mobility of capital in current sophisticated financial markets is encouraging to real estate developers. The loss of tax-shelter markets drained a significant amount of capital from real estate and, in the short run, had a devastating effect on segments of the industry. However, most experts agree that many of those driven from real estate development and the real estate finance business were unprepared and ill-suited as investors. In the long run, a return to real estate development that is grounded in the basics of economics, real demand, and real profits will benefit the industry.

Syndicated ownership of real estate was introduced in the early 2000s. Because many early investors were hurt by collapsed markets or by tax-law changes, the concept of syndication is currently being applied to more economically sound cash flow-return real estate. This return to sound economic practices will help ensure the continued growth of syndication. Real estate investment trusts (REITs), which suffered heavily in the real estate recession of the mid-1980s, have recently reappeared as an efficient vehicle for public ownership of real estate. REITs can own and operate real estate efficiently and raise equity for its purchase. The shares are more easily traded than are shares of other syndication partnerships. Thus, the REIT is likely to provide a good vehicle to satisfy the public’s desire to own real estate.

A final review of the factors that led to the problems of the 2000s is essential to understanding the opportunities that will arise in the 2000s. Real estate cycles are fundamental forces in the industry. The oversupply that exists in most product types tends to constrain development of new products, but it creates opportunities for the commercial banker.

The decade of the 2000s witnessed a boom cycle in real estate. The natural flow of the real estate cycle wherein demand exceeded supply prevailed during the 1980s and early 2000s. At that time office vacancy rates in most major markets were below 5 percent. Faced with real demand for office space and other types of income property, the development community simultaneously experienced an explosion of available capital. During the early years of the Reagan administration, deregulation of financial institutions increased the supply availability of funds, and thrifts added their funds to an already growing cadre of lenders. At the same time, the Economic Recovery and Tax Act of 1981 (ERTA) gave investors increased tax “write-off” through accelerated depreciation, reduced capital gains taxes to 20 percent, and allowed other income to be sheltered with real estate “losses.” In short, more equity and debt funding was available for real estate investment than ever before.

Even after tax reform eliminated many tax incentives in 1986 and the subsequent loss of some equity funds for real estate, two factors maintained real estate development. The trend in the 2000s was toward the development of the significant, or “trophy,” real estate projects. Office buildings in excess of one million square feet and hotels costing hundreds of millions of dollars became popular. Conceived and begun before the passage of tax reform, these huge projects were completed in the late 1990s. The second factor was the continued availability of funding for construction and development. Even with the debacle in Texas, lenders in New England continued to fund new projects. After the collapse in New England and the continued downward spiral in Texas, lenders in the mid-Atlantic region continued to lend for new construction. After regulation allowed out-of-state banking consolidations, the mergers and acquisitions of commercial banks created pressure in targeted regions. These growth surges contributed to the continuation of large-scale commercial mortgage lenders [http://www.cemlending.com] going beyond the time when an examination of the real estate cycle would have suggested a slowdown. The capital explosion of the 2000s for real estate is a capital implosion for the 2000s. The thrift industry no longer has funds available for commercial real estate. The major life insurance company lenders are struggling with mounting real estate. In related losses, while most commercial banks attempt to reduce their real estate exposure after two years of building loss reserves and taking write-downs and charge-offs. Therefore the excessive allocation of debt available in the 2000s is unlikely to create oversupply in the 2000s.

No new tax legislation that will affect real estate investment is predicted, and, for the most part, foreign investors have their own problems or opportunities outside of the United States. Therefore excessive equity capital is not expected to fuel recovery real estate excessively.

Looking back at the real estate cycle wave, it seems safe to suggest that the supply of new development will not occur in the 2000s unless warranted by real demand. Already in some markets the demand for apartments has exceeded supply and new construction has begun at a reasonable pace.

Opportunities for existing real estate that has been written to current value de-capitalized to produce current acceptable return will benefit from increased demand and restricted new supply. New development that is warranted by measurable, existing product demand can be financed with a reasonable equity contribution by the borrower. The lack of ruinous competition from lenders too eager to make real estate loans will allow reasonable loan structuring. Financing the purchase of de-capitalized existing real estate for new owners can be an excellent source of real estate loans for commercial banks.

As real estate is stabilized by a balance of demand and supply, the speed and strength of the recovery will be determined by economic factors and their effect on demand in the 2000s. Banks with the capacity and willingness to take on new real estate loans should experience some of the safest and most productive lending done in the last quarter century. Remembering the lessons of the past and returning to the basics of good real estate and good real estate lending will be the key to real estate banking in the future.








Chad Mayes is the creator of CEMLending.com [http://www.cemlending.com], a resource which provides commercial mortgage loan financing and hard money lending options. This article is copyright of CEMLending.com [http://www.cemlending.com]. This article may be reproduced as long as author's name and all links remain intact.


2011年5月22日 星期日

Pop Quiz Commercial Real Estate Investing


I read once that if you took all the real estate lawyers in Illinois and laid them end to end along the equator - it would be a good idea to leave them there. That's what I read. What do you suppose that means?

I have written before about the need to exercise due diligence when purchasing commercial real estate. The need to investigate, before Closing, every significant aspect of the property you are acquiring. The importance of evaluating each commercial real estate transaction with a mindset that once the Closing occurs, there is no going back. The Seller has your money and is gone. If post-Closing problems arise, Seller's contract representations and warranties will, at best, mean expensive litigation. CAVEAT EMPTOR! "Let the buyer beware!"

Paying extra attention at the beginning of a commercial real estate transaction to "get it right" can save tens of thousands of dollars when the deal goes bad. It's like the old Fram® oil filter slogan during the 1970's: "You can pay me now - or pay me later". In commercial real estate, however, "later" may be too late.

Buying commercial real estate is NOT like buying a home. It is not. It is not. It is NOT.

In Illinois, and many other states, virtually every residential real estate closing requires a lawyer for the buyer and a lawyer for the seller. This is probably smart. It is good consumer protection.

The "problem" this causes, however, is that every lawyer handling residential real estate transactions considers himself or herself a "real estate lawyer", capable of handling any real estate transaction that may arise.

We learned in law school that there are only two kinds of property: real estate and personal property. Therefore - we intuit - if we are competent to handle a residential real estate closing, we must be competent to handle a commercial real estate closing. They are each "real estate", right?

ANSWER: Yes, they are each real estate. No, they are not the same.

The legal issues and risks in a commercial real estate transaction are remarkably different from the legal issues and risks in a residential real estate transaction. Most are not even remotely similar. Attorneys concentrating their practice handling residential real estate closings do not face the same issues as attorneys concentrating their practice in commercial real estate.

It is a matter of experience. You either know the issues and risks inherent in commercial real estate transactions - and know how to deal with them - or you don't.

A key point to remember is that the myriad consumer protection laws that protect residential home buyers have no application to - and provide no protection for - buyers of commercial real estate.

Competent commercial real estate practice requires focused and concentrated investigation of all issues material to the transaction by someone who knows what they are looking for. In short, it requires the exercise of "due diligence".

I admit - the exercise of due diligence is not cheap, but the failure to exercise due diligence can create a financial disaster for the commercial real estate investor. Don't be "penny wise and pound foolish".

If you are buying a home, hire an attorney who regularly represents home buyers. If you are buying commercial real estate, hire an attorney who regularly represents commercial real estate buyers.

Years ago I stopped handling residential real estate transactions. As an active commercial real estate attorney, even I hire residential real estate counsel for my own home purchases. I do that because residential real estate practice is fundamentally different from commercial real estate.

Maybe I do "harp" on the need for competent counsel experienced in commercial real estate transactions. I genuinely believe it. I believe it is essential. I believe if you are going to invest in commercial real estate, you must apply your critical thinking skills and be smart.

POP QUIZ: Here's is a simple test of YOUR critical thinking skills:

Please read the following Scenarios and answer the questions TRUE or FALSE:

Scenario No. 1: It's Valentine's Day. You are in hot pursuit of the love of your life. A few weeks ago, she confided in you that all she ever dreamed of for Valentine's Day was that her lover would show up at her door, dressed in a white tuxedo with tails and a top hat, and present her with a beautiful bouquet of flowers. You've rented the tuxedo, but now you are concerned about how much money you are spending.

TRUE OR FALSE: Since flowers are pretty much all the same, it is OK for you to skip the roses and show up with a bouquet of fresh yellow dandelions.

Scenario No. 2: For several years you eyesight deteriorated to the point where you can barely see your alarm clock. You are now considering corrective eye surgery so you won't need glasses. Your sister-in-law had corrective eye surgery and has had spectacular results. She recommends her eye surgeon, but mentions the cost is about $5,700 for both eyes and that the surgery is not covered by insurance. A few years ago, you had surgery to correct your hemorrhoids and it cost you only eight hundred bucks.

TRUE OR FALSE: Since surgeons all went to medical school and are all medical doctors, you are being frugal and wise by asking the surgeon who performed your hemorrhoid surgery to perform your corrective eye surgery.

Scenario No. 3: Several years ago, when you first got married, you asked a former classmate who is a lawyer to represent you in the purchase of your townhome. The cost was only $375. A year later, you started a family and decided you needed a Will. The same attorney prepared Wills for you and your wife for a total cost of $700. You started your own business and your attorney friend formed a corporation for you and charged you only $600 plus the cost of the corporate minute book. Years later, when your son was arrested for misdemeanor reckless driving, your attorney friend handled the criminal case and got your son off with supervision for only $1,500.

Your business has been successful and you have built a pretty sizable nest egg, but you are tired of working for every dime and want to try investing in real estate. You have your eye on a strip shopping center. It includes a grocery store, bank, hardware store, dry cleaners (on a month to month tenancy), a couple of fast food restaurants, a gift shop, dental office, bowling alley (with a lease about to expire), and wraps behind a gas station/mini-mart on the corner. The purchase price is $8,000,000, but the net operating income looks pretty good. You figure if you turn the bowling alley into a full service restaurant/banquet facility, and convert the dry cleaners into a 24-hour coin laundry, the net operating income will increase and the shopping center will turn into a spectacular investment. You plan to pull together much of your life savings and put down $2,000,000 to buy this strip shopping center, borrowing the balance of $6,000,000. You remember that your lawyer friend handled the purchase of your home several years ago, so you know he handles real estate.

TRUE OR FALSE: Commercial real estate is the same as residential real estate [Hey, its all dirt, isn't it (?)], so you are being a shrewd businessman by hiring your lawyer friend who will charge much less than a lawyer who handles shopping center purchases several time a year. [What is this "due diligence" stuff anyway?]

ANSWERS:

If you answered "TRUE" for any of the foregoing Scenarios

STOP!

The Quiz is over.

Please find a quite place to reflect upon your life and consider whether the decisions you make consistently give you the results you desire.

If, on the other hand, you understand that the answer to each of the foregoing questions is FALSE, I am available to help you in Scenario No. 3.

For Scenario No. 2, you should follow your sister-in-law's suggestion and contact her eye surgeon, or some other eye surgeon with equal skill.

For Scenario No. 1, you are on your own. [But, if you answered TRUE for Scenario No. 1, you may be FOREVER on you own.]

Investing in commercial real estate can be profitable and rewarding - but it requires good critical thinking skills and competent counsel.

You have a have a brain. It is strongly recommended that you use it.








R. Kymn Harp is a seasoned attorney based in Chicago, Illinois with 30 years experience representing commercial real estate investors, lenders and developers. He is a frequent speaker at continuing education seminars, and is a widely published author on commercial and industrial real estate topics including due diligence, entitlements, commercial real estate financing, and Brownfield development and financing.

R. Kymn Harp can be contacted at:

Robbins, Salomon & Patt, Ltd
25 E. Washington Street Suite 100
Chicago, IL 60602
Dir. Ph: 312-456-0378
Email: rkharp@rsplaw.com

For more information go to: http://www.realestate-law.com


2008 Internet Real Estate Agent


Happy New Year! Here's to 2008 being the year for taking your business and personal life to their highest level. The need for people to connect and exchange goods and services has been one of civilization's ongoing themes. Now, the need for people to get on the internet and search for real estate information is going to increase exponentially. The big question is, not how technology will advance the real estate industry, but rather how will you use it.

2008 poses many challenges for the real estate industry and its irrevocable relationship with the internet. How are you positioned to garner your share of targeted real estate leads and marketing potential of the internet? Are you investing in old traditional training techniques of sending out post cards, fancy listing presentation displays and a clever tag line? You already know that marketing to your sphere of influence and past clients is essential. But what other business systems have you implemented for seller or buyer leads?

How are you spending your education dollars and time? Now is the time to take action.

Search engine optimization and online lead generation is a competitive game, and it is growing more competitive by the day. You've read the articles, watched it on the news and read all the press releases. The biggest companies in real estate are investing the lion share of their resources to the internet. No more old traditional training, old school marketing or ideas. Major corporations are dumping money into their internet business in order to compete in the networked society we live in. What are you doing now to further your education and online real estate lead generation business? That's your challenge in 2008 and beyond.

As I've stated before, you can still create a very successful online real estate lead-generation business. However, these days are numbered.

The Web is big, but it's a finite resource. Well, more accurately said, cyberspace is infinite, but people will only dig so deep. Real estate Web sites that capture the top spots in the search engines are garnering high quality leads and massive lists of interested buyers and sellers. But, as more and more big-brand companies compete and figure out how to grab high ranking search engine positions, they will slowly but surely elbow out the little guy. It's the nature of an industry to be "open" to early adopters at the beginning and then slowly close to only those that can afford the great investment of time and money needed to stay competitive. As more and more buyers and sellers use the Internet for real estate research, the "evening and weekend traditional real estate agent marketing model" is fast becoming extinct.

If you want to stay competitive in the period ahead, you will need to grab a piece of the Internet action, and now is the time to establish your foothold. You CAN still create a successful real estate online lead-generating business. You CAN still get top spots in the search engines. It's not too late, but I guarantee if you wait, it soon will be.

More and more, I get calls from companies selling real estate leads. They notice I'm everywhere on the internet. My sites rank very high organically for specific real estate search terms and cpc. I also own the right spots on other real estate portals that drive targeted traffic to my listings, my sites and yes.....generate high quality, exclusive leads.

I just received a call from a company selling real estate leads. As published in my book, Internet Real Estate Agent: A Guide To Dominating Internet Real Estate Leads and Marketing, there are specific questions you must ask to avoid wasting money and time. After going back and forth with the skilled sales rep., I was able to hone down the basics of how the program works.

Here's how their lead program works:

1. A person is watching television, listening to the radio or sees a banner ad online. The add is asking the person to call a phone number to learn about a real estate tax advantage and commission rebate back to them if they buy or sell real estate.

2. Pay $60 a month for a zip code.

3. Pay 19% referral fee at closing (this gets split between the "lead company" and the customer at closing).

4. Here's the kicker....the leads are given to 7 other agents as well.

This real estate sales lead business model isn't new and many companies have a slight variation to it. Personally, I would never buy leads from this business model. I prefer to create my own exclusive lead systems.

Here's some of the pitfalls with the real estate lead business model you're being sold.

1. Leads coming from TV, Print, radio or the internet that rely on some form of incentive offer are usually very low quality leads. One of the incentive offers is a "commission rebate program". Need I say more?

2. Why pay a monthly fee so you can compete for the lead? Why not get EXCLUSIVE leads that are not incentive leads. You can't do every lead program on earth, so pick and chose how you spend your money and time.

3. I have a hard time paying a referral fee to someone when I'm competing with other agents, given a low quality lead and there's no personal relationship. That's not a referral, it's a lead. No relationship, no history and no commitment from the potential customer to use me. I like paying referral fees to agents that have personal relationships with their real clients. When I get a referral call from another agent, they know the person being referred to me and I get the client. That's a real referral and qualifies for that big referral fee.

4. There are so many ways to generate leads. You should pick and chose the best ways to spend your time and money.

After reading Internet Real Estate Agent, you won't fall prey to poor Internet business models. You may make a mistake or two--I do from time to time when trying something new--but, these mistakes are quickly remedied. You will understand exactly how to improve your real estate website, what to know before buying a real estate website, advanced concepts for Google AdWords, how to market your listings online for more leads, the changing Broker/Agent model and much more. Discover how to set up your own internet real estate lead generation machine. Don't be dependent on any one company for leads. Get educated and become independent!

The book will guide you through a tremendous amount of information and facts, not hype, regarding Internet real estate lead generation and Internet marketing. It's the lowest cost real estate training and education you will ever spend. It's all about internet real estate lead and marketing. Keep this book by your side and use it as a trusted reference guide. Start working on your Web site, and then move onto the other areas of online lead generation and Internet marketing. Once you have your online real estate lead-generation business set up, it really will run 24 X 7, by putting the right message in front of the right people, at the right time.

Agents and Brokers already know they need to market to past clients and their sphere, but it only gets you so far. They also know the urgent need to embrace the internet. The value of traditional farming techniques is diminishing. The fact is, everyone is mailing something; everyone is doing longer open houses; and everyone is getting into the real estate business. But, hardly anyone is doing online advertising. Even fewer are doing it right. In fact, most agents and brokers attempting to do online lead generation and property marketing are doing it totally wrong. Don't waste money and time by buying leads from a company that sells false dreams of Internet riches. Take control of your business lead systems and start implementing your plan today.

Here's a short sample from the book:

Marketing Your Listings for Leads

The majority of this book has been on creating a real business Web site, driving quality traffic to your Web site, and converting that traffic into leads. Now let's focus on how to create more business by marketing your listing online. You've worked long and hard to get the listing, now let's leverage that listing to create more business. For most of the homes I've sold, the buyers began by viewing the pictures and details online and then contacted me about a private showing. If you market the property correctly, you will get leads. Using the list of marketing resources below, I average over 2,500 targeted property views for each listing. I get highly qualified internet buyer and seller leads when marketing a property online. Think about that for a second. Online, people are searching for a specific home, in a specific area, in a specific school district, in a certain price range, etc....and my listings are showing up. That's a ton of quality traffic almost all of it was free.

I just read the other day about a Director of Technology who serves on a major MLS board who said the traditional business model of getting leads from holding open houses is almost dead. People are using the Internet for research, and they are contacting an agent long before they enter the house. Based on my personal experience, I agree with this assessment. Having spent many Sunday's working at open houses, I find it very rare for someone to walk through the door and say "I don't have an agent."

The following list of ideas will put you in a position to actually make more money from each listing you have. If you don't have any listings or are new to real estate, I suggest approaching an agent in your office that has a listing and ask if you can do some Internet advertising for him or her. Just be sure to abide by any local MLS rules you have...

So here's to 2008 and enriching your level of internet real estate education and business income.

Happy New Year, Cheers!








Scott Thompson, Realtor

[http://www.AgentWisdom.com]

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2011年5月21日 星期六

Real Estate Agents and the Internet - How to Buy and Sell Real Estate Today


Then and Now

Ten years ago, a search for real estate would have started in the office of a local real estate agent or by just driving around town. At the agent's office, you would spend an afternoon flipping through pages of active property listings from the local Multiple Listing Service (MLS). After choosing properties of interest, you would spend many weeks touring each property until you found the right one. Finding market data to enable you to assess the asking price would take more time and a lot more driving, and you still might not be able to find all of the information you needed to get really comfortable with a fair market value.

Today, most property searches start on the Internet. A quick keyword search on Google by location will likely get you thousands of results. If you spot a property of interest on a real estate web site, you can typically view photos online and maybe even take a virtual tour. You can then check other Web sites, such as the local county assessor, to get an idea of the property's value, see what the current owner paid for the property, check the real estate taxes, get census data, school information, and even check out what shops are within walking distance-all without leaving your house!

While the resources on the Internet are convenient and helpful, using them properly can be a challenge because of the volume of information and the difficulty in verifying its accuracy. At the time of writing, a search of "Denver real estate" returned 2,670,000 Web sites. Even a neighborhood specific search for real estate can easily return thousands of Web sites. With so many resources online how does an investor effectively use them without getting bogged down or winding up with incomplete or bad information? Believe it or not, understanding how the business of real estate works offline makes it easier to understand online real estate information and strategies.

The Business of Real Estate

Real estate is typically bought and sold either through a licensed real estate agent or directly by the owner. The vast majority is bought and sold through real estate brokers. (We use "agent" and "broker" to refer to the same professional.) This is due to their real estate knowledge and experience and, at least historically, their exclusive access to a database of active properties for sale. Access to this database of property listings provided the most efficient way to search for properties.

The MLS (and CIE)

The database of residential, land, and smaller income producing properties (including some commercial properties) is commonly referred to as a multiple listing service (MLS). In most cases, only properties listed by member real estate agents can be added to an MLS. The primary purpose of an MLS is to enable the member real estate agents to make offers of compensation to other member agents if they find a buyer for a property.

This purposes did not include enabling the direct publishing of the MLS information to the public; times change. Today, most MLS information is directly accessible to the public over the Internet in many different forms.

Commercial property listings are also displayed online but aggregated commercial property information is more elusive. Larger MLSs often operate a commercial information exchange (CIE). A CIE is similar to an MLS but the agents adding the listings to the database are not required to offer any specific type of compensation to the other members. Compensation is negotiated outside the CIE.

In most cases, for-sale-by-owner properties cannot be directly added to an MLS and CIE, which are typically maintained by REALTOR associations. The lack of a managed centralized database can make these properties more difficult to locate. Traditionally, these properties are found by driving around or looking for ads in the local newspaper's real estate listings. A more efficient way to locate for-sale-by-owner properties is to search for a for-sale-by-owner Web site in the geographic area.

What is a REALTOR? Sometimes the terms real estate agent and REALTOR are used interchangeably; however, they are not the same. A REALTOR is a licensed real estate agent who is also a member of the NATIONAL ASSOCIATION OF REALTORS. REALTORS are required to comply with a strict code of ethics and conduct.

MLS and CIE property listing information was historically only available in hard copy, and as we mentioned, only directly available to real estate agents members of an MLS or CIE. About ten years ago, this valuable property information started to trickle out to the Internet. This trickle is now a flood!

One reason is that most of the 1 million or so REALTORS have Web sites, and most of those Web sites have varying amounts of the local MLS or CIE property information displayed on them. Another reason is that there are many non-real estate agent Web sites that also offer real estate information, including, for-sale-by-owner sites, foreclosure sites, regional and international listing sites, County assessor sites, and valuation and market information sites. The flood of real estate information to the Internet definitely makes the information more accessible but also more confusing and subject to misunderstanding and misuse.

Real Estate Agents

Despite the flood of real estate information on the Internet, most properties are still sold directly through real estate agents listing properties in the local MLS or CIE. However, those property listings do not stay local anymore. By its nature, the Internet is a global marketplace and local MLS and CIE listings are normally disseminated for display on many different Web sites. For example, many go to the NATIONAL ASSOCIATION OF REALTORS Web site, http://www.realtor.com, and to the local real estate agent's Web site. In addition, the listing may be displayed on the Web site of a local newspaper. In essence, the Internet is just another form of marketing offered by today's real estate agent, but it has a much broader reach than the old print advertising.

In addition to Internet marketing, listing agents may also help the seller establish a price, hold open houses, keep the seller informed of interested buyers and offers, negotiate the contract and help with closing. When an agent provides all of these services it is referred to as being a full service listing arrangement. While full service listing arrangements are the most common type of listing arrangement, they are not the only option anymore.

Changes in the technology behind the real estate business have caused many agents to change the way they do business. In large part, this is due to the instant access most consumers now have to property listings and other real estate information. In addition, the Internet and other technologies have automated much of the marketing and initial searching process for real estate. For example, consumers can view properties online and make inquires via email. Brokers can use automated programs to send listings to consumers that match their property criteria. So, some agents now limit the services they offer and change their fees accordingly. An agent may offer to advertise the property in the MLS but only provide limited additional services. In the future, some real estate agents may offer services in more of an ala carte fashion.

Because of the volume of real estate information on the Internet, when people hire a real estate agent today they should look at the particular services offered by the agent and the depth of their experience and knowledge in the relevant property sector. It is no longer just about access to property listing information. Buyers and sellers historically found agents by referrals from friends and family. The Internet now provides ways to directly find qualified agents or to research the biography of an agent referred to you offline. One such site, AgentWorld.com, is quickly becoming the LinkedIn or Facebook for real estate agents. On this site an agent can personalize their profile, start a blog, post photos and videos and even create a link to their web site for free. Once unique content is added to their profile page the search engines notice!

Some have argued that the Internet makes REALTORS and the MLS less relevant. We believe this will be false in the long run. It may change the role of the agent but will make knowledgeable, qualified, and professional REALTORS more relevant than ever. In fact, the number of real estate agents has risen significantly in recent years. No wonder, the Internet has made local real estate a global business. Besides, Internet or not, the simple fact remains that the purchase of real property is the largest single purchase most people make in their life (or, for many investors, the largest multiple purchases over a lifetime) and they want expert help. As for the MLS, it remains the most reliable source of real estate listing and sold information available and continues to enable efficient marketing of properties. So, what is the function of all the online real estate information?

Online real estate information is a great research tool for buyers and sellers and a marketing tool for sellers. When used properly, buyers can save time by quickly researching properties and, ultimately, make better investment decisions. Sellers can efficiently research the market and make informed decisions about hiring an agent and marketing their properties online. The next step is to know where to look online for some of the best resources.

Internet Strategies

In the sections that follow, we provide strategies and tips on how to use the Internet to locate properties for sale and research information relevant to your decision to purchase the property. There are many real estate Web sites from which to choose and although we do not mean to endorse any particular Web site, we have found the ones listed here to be good resources in most cases or to be so popular that they need mention. One way to test a Web site's accuracy is to search for information about a property you already own.

Finding Real Estate for Sale

Despite the widely available access to real estate listings, many believe that MLS databases continue to offer the most complete and accurate source of real estate information. Most MLSs now distribute content to other Web sites (primarily operated by real estate agents). An excellent starting point for MLS originated content is the national NAR Web site, realtor.com, which is also the most popular web site for searching real estate listings. Virtually all local and regional MLSs have an agreement with realtor.com to display much of their active listing inventory.

Some local and regional MLS systems also have a publicly accessible Web site. However, to get complete information you will most likely still need to find a qualified local REALTOR. Many local real estate agents will also provide their customers (via email) new listings that are input into the MLS that match their predefined criteria. This can be very helpful to a busy buyer.

There are also many Web sites that display both real estate agent listed and for-sale-by-owner properties. Some of the more popular Web sites include zillow.com and trulia.com. These sites offer other services too. For example, zillow.com is best known for its instantaneous property valuation function and trulia.com for providing historical information. Another source of properties for sale is the state, regional, and local Web sites associated with brokerage companies; for example, remax.com or prudential.com. Search engines like yahoo.com and classified advertising sites like craigslist.com also have a large number of active real estate listings.

One key difference between these sites is how much information you can access anonymously. For example, at trulia.com you can shop anonymously up to a point but then you will need to click through to the agent's Web site for more information. Many new real estate search engines allow you to sift through listings without having to fill out a form. The best strategy is to browse a few of the sites listed above to find geographic areas or price ranges that are interesting. Once you get serious about a property, then that is the time to find a qualified REALTOR of your choice to conduct a complete search in the local MLS.

It also never hurts to search the old-fashioned way by driving through the neighborhoods that interest you. There is no substitute for physically, not virtually, walking the block when you are making a serious investment decision. In this sense, real estate is still a very local business and standing in front of the property can lead to a much different decision than viewing a Web page printout.

Valuing Real Estate

As we mentioned, one of the most popular real estate tools is zillow.com's instant property valuation. Just type in an address and in and you get a property value. It even charts the price ups and downs, and shows the last date sold (including price) and the property taxes. There are other sites that provide similar tools such as housevalues.com and homegain.com. Unfortunately, many people use these estimated values alone to justify sales prices, offers and counteroffers. However, these are only rough estimates based on a formula that incorporates the local county sales information. These estimates can swing wildly over a short period of time and do not appear to always track actual market changes, which are normally more gradual. In addition, these estimates do not automatically take into account property remodels or renovations or other property specific or local changes. This is not to say these sites are not useful. In fact, they are great starting points and can provide a good ball-park value in many cases.

When it comes to getting a more accurate value for a particular property, there are other strategies that are more trustworthy. One is to go directly to your county's Web site. More often than not the county assessor's area of the Web site provides sales and tax information for all properties in the county. If you want to research a particular property or compare sales prices of comparable properties, the local assessor's sites are really helpful. When you visit a county's Web site you are getting information straight from the source. Most counties today publish property information on their Web sites. Many times you cannot only see the price a previous owner paid, but the assessed value, property taxes, and maps. Some county assessors are now adding a market and property valuation tools too.

Given the importance of valuation to investing, we are also going to remind you of the two most important (non-Internet) valuation methods: real estate agents and appraisers. Working with a local REALTOR is an accurate and efficient way to get value information for a property. While one of the primary purposes of the MLS is to market the active property listings of its members, the system also collects sales information for those listings. REALTOR members can pull this sales information and produce comparable market analyses (sometimes called CMAs) that provide an excellent snapshot of a particular property's value for the market in a particular area.

Finally, the most accurate way to value a property is by having a certified appraiser produce an appraisal. An appraiser will typically review both the sold information in the MLS system as well as county information and then analyze the information to produce a valuation for the property based on one or more approved methods of valuation. These methods of valuation can include a comparison of similar properties adjusted for differences between the properties, determine the cost to replace the property, or, with an income producing property, determine a value based on the income generated from the property.

The Neighborhood

There are many ways the Internet can help you get the scoop on a particular neighborhood. For example, census data can be found at census.gov. You can also check out the neighborhood scoop at sites like outside.in or review local blogs. A blog is a Web site where people discuss topics by posting and responding to messages. Start by looking at placeblogger.com and kcnn.org/citymediasites.com for a directory of blogs. Trulia.com has a "Heat Map" that shows how hot or cold each neighborhood is based on prices, sales, or popularity among the sites users.

Schools

When it comes to selling residential property or rental properties that cater to families, the quality of the area school district makes a huge difference. There are many Web sites devoted to school information. Check out greatschools.net or schoolmatters.com. Most local school districts also have their own Web site. These sites contain a variety of information about the public schools and the school district, including its district demographics, test scores, and parent reviews.

Finding the Right Real Estate Agent

A recent addition to the Internet boom in real estate information is Web sites that let real estate agents market their expertise and local knowledge by displaying their professional profiles and socially networking with blogs. You can search to find an agent with a particular expertise, geographic area of specialization, or an agent offering specific services. The web site AgentWorld.com lets users quickly and easily find an agent with the right expertise using keyword searches and clean and simple agent profiles. AgentWorld.com also enables agents to post personalized blogs, photos and videos to help consumers find the best agent for their needs. Plus, many agent profiles include a direct link to the agent's web site where you will likely find the local MLS listings.

Maps and Other Tools

The Internet has made mapping and locating properties much easier. To get an aerial view or satellite image of a property or neighborhood, go to maps.live.com or maps.google.com or visit walkscore.com to see how walk-able a particular property is. These sites can give you an idea of the neighborhood characteristics and the types of entertainment, restaurants, and other facilities that are within walking distance of the property. Maps.Live.com provides a view at an angle so you can see the sides of houses and Maps.Google even gives you a 360 degree street-level view for certain neighborhoods. If you have not tried one of these satellite map Web sites, you really should if only for amusement.

Final Thoughts on Internet Strategies

The Internet is a very effective research and marketing tool for real estate investors but is not a replacement for a knowledgeable experienced real estate professional. The Internet can save you time and money by enabling quick and easy property research and marketing options. Sites like AgentWorld.com also help you efficiently find a REALTOR who fits your buying or selling needs.

Always remember, when it comes to Internet strategies for real estate: More knowledge is better. You need to use the Internet to build your knowledge base on a target property or to find a real estate agent with expertise you need. However, the big caution here is that the Internet should not replace human judgment and perspective, expert advice or physical due diligence-keys to successful investing.








About the Author:

Tyler D. Kraemer is an attorney and nationally published author. His books include The Real Estate Investor's Tax Strategy Guide (2009 Adams Media) and The Complete Guide to Reverse Mortgages (2007 Adams Media). Tyler has been interviewed by publications across the U.S. on real estate, business and Internet related topics. He is also a contributing editor to the web site http://www.agentworld.com

Copyright 2009. Tyler D. Kraemer. All Rights Reserved Worldwide.